Unveiling the Dark Side of Tokyo: How Cars are Peddling the Sex Industry in Broad Daylight, Leaving Tourists Aghast
Sex Industry Advertisements in Public Spaces: A Growing Concern in Japan
Japanese society’s tolerance of the sex industry is a topic of concern, with advertisements for sex industry job listings being openly displayed in public spaces. Journalist Waka Konohana highlights the need for stricter regulations, citing the example of the UK, where advertisements that depict harmful sexual expressions and gender stereotypes are strictly regulated.
Public Displays of Sex Industry Advertisements
A car advertising a sex industry recruitment site drives by in front of the crowded Shibuya Station, raising questions about the impact of such advertisements on the community, particularly children and young people.
Japan’s sex industry is estimated to be worth 2 to 6 trillion yen, with a significant influx of inbound tourists visiting the country for sex tourism. This atmosphere makes it easier for people to get involved in the sex industry, which is a cause for concern.
Personal Encounter with Sex Industry Advertisements
During a walk in front of Shibuya Station, I was handed a tissue from “Vanilla,” a job information site specializing in the sex industry. The tissue had a QR code for a job site advertising jobs for both women and men. Two advertising cars for the sex industry job information site “Girls Heaven” were also seen driving slowly by the station.
Photo by Waka Konohana

Photo by Waka Konohana
International Comparisons
Is it acceptable for advertisements that promote the sex industry to be displayed in public places where children can see them? Let’s look at examples from other countries. In the UK, for instance, there are strict regulations in place to prevent the display of harmful sexual expressions and gender stereotypes in public spaces.
As Japan grapples with the issue of sex industry advertisements in public spaces, it is essential to consider the impact on the community and the need for stricter regulations to protect vulnerable individuals, particularly children and young people.
