Unveiling the Ultimate Timepiece: Apple Watch Redefines Innovation with Record-Breaking Thinness and Lightness
It has already been 10 years since Apple’s smartwatch ‘Apple Watch’ appeared in the world, leaving many exclamation marks. Recently, Apple launched the Apple Watch Series 10. The new Apple Watch has several qualifications such as “the best ever” and “the first ever”. There are so many things to boast about in terms of design and functionality that it is difficult to know which to choose first. Perhaps anticipating such funny concerns, Stan Ng, Vice President of Apple Watch, Health, Home and Audio, visited Korea with the Apple Watch Series 10.
Do you remember the moment you first put on the Apple Watch Series 10? What was your first impression?
When I put it on my wrist, I noticed almost immediately how thin and light it was. Apple Watch Series 10 is the thinnest Apple Watch ever. At the same time, it has become lighter. That is something I am very proud of. A difference of 1 mm or 1 g can make a big difference in the comfort of a wearable product. We are confident that users who wear Apple Watch day and night will be very satisfied.
My first impression was that the display was larger than the previous model.
That could be true. Apple Watch Series 10 has become thinner and lighter, but its display is the largest ever in Apple Watch history. Readability and usability have been further improved thanks to the expanded active area of the screen. It’s easier to type messages and tap buttons (showing a photo of your dog on the screen of your Apple Watch), and the same photo can look better on the new Apple Watch (laughs). In the process of creating this innovative design, no functionality has been sacrificed. Instead, new functionality has been added. We believe that this is the best Apple Watch ever because we have improved the product without compromising.
The iconic design of the Apple Watch also makes a big difference. What is the main value of the Apple Watch design?
We believe that good design starts with both form factor and capability. It should meet aesthetic requirements while providing great features that customers can enjoy. An example of this would be the built-in speaker on the Apple Watch Series 10. There are very thin holes on the side of the watch, and the speaker module is designed to be small and beautiful. With this, you can now listen to audio directly from your Apple Watch without the need for AirPods.
Are you familiar with the word “file”? In Korea, it is a trend among the younger generation to change smartwatch bands according to their tastes and styles, a trend commonly referred to as “stringing.” It would not be wrong to say that the Apple Watch, which comes in a variety of colors and materials, as well as collaboration bands with Hermes and Nike, actually leads the fun of “snap.” I am curious to know what this culture means to you.
Interesting. I’m happy that Korea seems to be at the forefront of customization, which Apple Watch appreciates. Personalization has been one of Apple’s core values since its inception. We originally thought that to encourage users to wear Apple Watch in almost every aspect of their daily lives, the product should be versatile in style. So we made the strap easily replaceable. When you’re running or working, you can now change the style of the watch by changing the strap to suit the formal situation. In addition, style is very important for everyday products such as watches. No matter how good the quality and performance, if it doesn’t meet the aesthetic requirements, it will inevitably be ignored.
I can’t help but ask you about the headband you’re wearing right now.
Today I chose the Hermes Torsade band. It features handcrafted chain details. By the way, the Apple Watch Ultra 2, a sports watch, also introduced the Hermes band for the first time. The En Mer band on the recent Apple Watch Hermes Ultra 2 is suitable for underwater activities.
In recent years, the number of young Koreans who enjoy activities such as running, swimming, and surfing has increased significantly. What features of the new Apple Watch series will appeal to them?
First, I want to tell you that the powerful features of Apple Watch Ultra have been applied to Apple Watch Series 10. Notable features include a new depth gauge and a water temperature sensor that can measure up to 6 meters below the surface. The new watchOS 11 also introduces personalized workouts for indoor swimming. Personalize your workout by tracking intervals and counting laps. For users who love running, the new workout volume feature added to watchOS 11 will be a great help. We provide data and information about how the intensity and duration of your exercise affect your body, helping you understand the best training method for you. I also want to highlight the GPS in Apple Watch Ultra 2. Distance, speed, and pace information are very important for runners, and Apple Watch Ultra 2 provides the most accurate GPS readings among sports watches.
Apple Watch Ultra 2 also has customizable “action buttons”. I would like to ask why I can quickly access frequently used functions by simply pressing a button. What function have you set for this action button?
Translation function. My wife is Korean, but my Korean is not fluent enough to converse with my mother-in-law. However, I often communicate with my mother-in-law by easily using the translation function with the action button. In this sense, for me, it is a useful feature that creates good family relationships.
This year marks the 10th anniversary of the Apple Watch. In the meantime, if I were to explain the positive impact that the Apple Watch has had on people around the world, the time allotted for this interview would not be enough. Instead, I would like to ask you how the Apple Watch has changed your life.
It has influenced me in many different ways, but one of them is healthy living. The Apple Watch encourages me to not neglect my exercise and acts as a smart health guardian. I feel confident wearing the Apple Watch because it provides various daily health metrics and sends me notifications when my heart rate is high, low, or irregular. I also like being able to focus on the present moment. Since I can check my messages, emails, and notifications right away, I have significantly decreased the frequency with which I take my smartphone out of my pocket since I started using the Apple Watch.
Will the next new Apple Watch series be thinner and lighter than the current one?
I can’t tell you what products and features we’re preparing, but we’ll continue to make the same efforts. The goal is to help users engage in more activities and experiences in a healthy life. In a great way.
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