Urea Sales Surge: Cement & Oil Boost Demand
- Pakistan experienced a notable surge in fertilizer sales during 2025, notably in urea.December 2025 saw an all-time high in urea sales, driven by promotional discounts offered by major...
- Urea sales in December 2025 reached 1.356 million tonnes, a 65% increase month-on-month and a 37% increase year-on-year. This represents an all-time high for urea sales in pakistan.
- The surge in December was largely attributed to aggressive discount offerings.
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Pakistan Fertilizer sales Surge in 2025, Urea Reaches Record High
Table of Contents
Published in Dawn, January 3rd, 2026
Key Highlights: Fertilizer Sales in 2025
Pakistan experienced a notable surge in fertilizer sales during 2025, notably in urea.December 2025 saw an all-time high in urea sales, driven by promotional discounts offered by major manufacturers and dealers. However,Diammonium Phosphate (DAP) sales declined sharply during the same period.
Urea Sales: A Record-Breaking Year
Urea sales in December 2025 reached 1.356 million tonnes, a 65% increase month-on-month and a 37% increase year-on-year. This represents an all-time high for urea sales in pakistan. The total urea off-take for 2025 was 6.73 million tonnes, a 2% increase compared to the 6.57 million tonnes recorded in 2024.
The surge in December was largely attributed to aggressive discount offerings. Engro Fertiliser maintained a discount of approximately Rs400 per bag during december,which was later reduced to Rs150 at the begining of January 2026. Fauji Fertiliser also offered discounts ranging from Rs150 to Rs200 per bag during the same period.
Inventory levels also played a role. The closing inventory of urea in December 2025 was approximately 0.315 million tonnes, considerably down from 1.13 million tonnes in November 2025, suggesting strong demand and efficient distribution.
DAP Sales: A Contrasting Trend
In contrast to urea, DAP sales experienced a significant decline. December 2025 saw DAP sales of 80,000 tonnes, a 67% decrease month-on-month and a 42% decrease year-on-year. The total DAP off-take for 2025 was estimated at 1.3 million tonnes, representing an 18% decrease compared to 2024.
The reasons for this decline are not explicitly stated in the source material, but coudl be related to factors such as price increases, changing crop patterns, or alternative fertilizer options. Further investigation is needed to determine the underlying causes.
Financial Data & Company Performance
Asad Ali of Topline Securities provided insights into the discount strategies employed by Engro Fertiliser and Fauji Fertiliser. These discounts were a key driver of the increased urea sales in December 2025.
| Fertilizer Type | December 2025 Sales (Tonnes) | YoY Change (%) | MoM Change (%) | 2025 Total Sales (Tonnes) | YoY Change (%) |
|---|---|---|---|---|---|
| Urea | 1,356,000 | +37% | +65% | 6,730,000 | +2% |
| DAP | 80,000 | -42% | –
|