User Acquisition Manager – Meta & Snapchat Ads

Ruby Labs is currently recruiting a User Acquisition Manager to lead growth initiatives across Meta and Snapchat platforms. The role, which is listed as remote-capable, focuses on scaling user acquisition campaigns and optimizing performance marketing strategies to support the company’s ongoing expansion.

## Growth Strategy and Platform Focus

The User Acquisition Manager will be tasked with managing advertising budgets and campaign execution on two primary social platforms: Meta and Snapchat. According to the job description, the core responsibility involves the design and implementation of growth-focused campaigns intended to increase the company’s user base. The role requires a strong emphasis on data-driven decision-making to improve campaign efficiency and return on ad spend.

By focusing on Meta and Snapchat, Ruby Labs is centering its acquisition efforts on platforms that offer granular targeting tools and high-volume mobile user traffic. The position involves continuous testing of ad creative, audience segmentation, and budget allocation to ensure that the company reaches its target demographics effectively.

## Remote Operations and Industry Context

The position is part of a broader trend of remote-first hiring in the mobile growth and marketing sector. As noted in industry listings, Ruby Labs is positioning this role to attract talent capable of operating in a distributed environment. This approach allows the company to tap into a wider pool of performance marketing specialists who possess experience in navigating the complex advertising ecosystems of major social platforms.

Performance marketing roles, particularly those centered on user acquisition for mobile-first companies, have become increasingly technical as privacy regulations and platform-specific tracking limitations—such as Apple’s App Tracking Transparency—have evolved. The successful candidate will be expected to manage these challenges while maintaining consistent growth metrics across the specified advertising channels.

## Responsibilities and Performance Metrics

The scope of the role includes the end-to-end management of the acquisition funnel. This includes the development of creative assets, the setup of A/B testing frameworks, and the analysis of conversion data to optimize acquisition costs. The company emphasizes a culture of growth, where the manager is expected to iterate quickly based on campaign performance data.

As the digital advertising landscape remains competitive, the role serves as a critical component of Ruby Labs’ growth team. The manager will work to align marketing activities with product goals, ensuring that the users acquired through Meta and Snapchat campaigns contribute effectively to the company’s long-term retention and revenue objectives.