Usher Launches New Ralph Lauren Fragrance
Usher’s Ralph Lauren Journey: From childhood Dreams too Iconic campaign
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Usher is opening up about his deep connection to the Ralph Lauren brand,revealing that his involvement in a new campaign feels like a “journey come true.” The iconic singer shared that as a child, the aspirational designs of Ralph lauren were out of reach for his family, making the brand a symbol of cherished dreams.
A Childhood Dream Realized
“It’s a journey come true,” Usher explained. “I couldn’t quite access Ralph. My mom and family couldn’t afford it, so to finally receive a Ralph Lauren shirt was a major treat as a kid.” This early longing for the brand has clearly shaped his gratitude for its enduring style.
New York Culture and Early Aspirations
Reflecting on his formative years, Usher recalled recording his frist album in New York City in 1997. During that time,wearing Polo Sport gear was synonymous with “New York culture” for him. He was especially inspired by seeing advertisements featuring models like Tyson Bedford and Naomi Campbell. “There was just something about them. That was my first introduction to Ralph Lauren,” Usher said. “As I grew older, I learned that there was so much more to offer. There was an elegant side.”
The Timeless Glamour of Manhattan
Now, Usher is at the forefront of a new Ralph Lauren campaign that “captures the timeless glamour of Manhattan’s golden age,” according to a press release. In the campaign, Usher is seen decked out in the label’s signature style. He shared that the style direction was influenced by the “afterglow of what had happened in Las Vegas,” and his desire to “dress up for my fans.”
Crafting a Legacy
The clothing featured in the campaign holds special importance for Usher.”A lot of the clothing that we made for the campaign was special made – never made before, probably never made again – and these were all things that I felt like represented the next chapter for me, represented what I felt was a collaboration that would be worthy of Ralph’s legacy and also would give me the freedom to be myself in his house.”
Fashion as a Timeless Expression
For Usher, collaborating with Ralph Lauren is one of his greatest achievements. He feels a deep sense of pride in his personal style evolution. “I feel proud of where I have gone over time, with fashion. It’s led me to this very timeless character in terms of how I dress,” Usher said. “Whether it’s very formal, or a little bit more relaxed and casual, it’s always fresh.” This sentiment underscores the enduring appeal of Ralph Lauren’s aesthetic and Usher’s personal connection to it.