Usher Launches New Ralph Lauren Fragrance
Usher Embodies Timeless Glamour as the New Face of Ralph Lauren Fragrance’s Ralph’s Club new York
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Usher, the Grammy Award-winning artist, is stepping into a new role, showcasing his charisma and style as the latest pitchman for Ralph Lauren Fragrance. He is the new face of the brand’s brand-new scent,Ralph’s Club New York Eau de Parfum,a fragrance that pays homage to the vibrant spirit of New York City.
A Journey Come True: Usher’s Deep Connection to Ralph Lauren
In an exclusive interview with PEOPLE, Usher shared the profound meaning of the Ralph Lauren brand in his life.”It’s a journey come true,” Usher explained.”I couldn’t quite access Ralph. My mom and family couldn’t afford it, so to finally receive a ralph Lauren shirt was a major treat as a kid.” This personal history underscores the authenticity of his partnership with the iconic American designer.
Early influences and the Allure of New york Culture
Usher’s connection to Ralph Lauren began early in his career. He recalled recording his first album in 1997 in New York City,a period where wearing Polo Sport gear was synonymous with “New York culture.” The aspirational imagery of advertisements featuring supermodels like Tyson Bedford and Naomi Campbell left a lasting impression. “There was just something about them. That was my first introduction to Ralph Lauren,” Usher continued. “As I grew older, I learned that there was so much more to offer.There was an elegant side.”
Ralph’s Club New York: Capturing Manhattan’s Golden Age
The Ralph Lauren campaign, with Usher at its forefront, is designed to “capture the timeless glamour of Manhattan’s golden age,” as stated in a press release.Usher himself is impeccably dressed in custom Ralph Lauren pieces throughout the campaign, reflecting a elegant and elevated aesthetic.
Style Direction: A Nod to Vegas and a Look to the Future
Reflecting on the style direction for the campaign, Usher noted, “I think we were all in the afterglow of what had happened in Las Vegas. I think around that time, I really just decided to dress up for my fans.” The clothing featured in the campaign was largely special-made, unique creations that Usher felt represented his personal evolution and a collaboration worthy of Ralph Lauren’s esteemed legacy. “These were all things that I felt like represented the next chapter for me, represented what I felt was a collaboration that would be worthy of Ralph’s legacy and also would give me the freedom to be myself in his house.”
A Defining Achievement: Usher’s Pride in the Ralph Lauren Partnership
Among his many celebrated accomplishments, Usher considers his work with Ralph Lauren a significant career highlight. “I feel proud of where I have gone over time, with fashion. It’s led me to this very timeless character in terms of how I dress,” usher shared. Whether embracing formal elegance or a more relaxed, casual style, Usher maintains a consistently fresh and sophisticated presence, perfectly embodying the enduring appeal of the Ralph Lauren brand.