Utah Woman Crowned Miss Rodeo America 2024 | Olivia Favero Story

SALT LAKE CITY (KUTV) — When the gates open at rodeos across the country, one Utah woman is often the first thing fans see. Olivia Favero, from Taylor, Utah, was crowned Miss Rodeo America in December, a title representing one of the highest honors in the sport.

The crowning moment unfolded at the South Point Hotel and Casino in Las Vegas, marking the seventh time a woman from Utah has earned the prestigious title, according to news reports published on February 26, 2026. Favero recalled the suspense of the final moments, remembering a deep breath taken when Miss Rodeo Texas was named first runner-up. “Then I knew I am the only one left,” she said, describing the overwhelming feeling as the crown was placed on her hat – “a great feeling like I’ve never felt before.”

Unlike traditional beauty pageants, the selection of Miss Rodeo America places significant emphasis on horsemanship. Judges evaluate contestants not simply on the performance of their horses, but on their ability to skillfully guide and connect with their equine partners. The focus reflects the core values of rodeo and the deep bond between rider, and horse.

Favero’s passion for horses was instilled in her from a young age, nurtured by her grandfathers. “My grandpas all had horses,” she explained. “They introduced me to that love. Every Sunday for family dinner, I would say ‘Can we please get the horses out? Can we please ride today?’” This early exposure sparked a lifelong dedication that began with competitions at just eight years old.

The national stage, however, presents a unique challenge. Favero described the pressure of performing without the benefit of a warm-up or practice run. “There’s no practice, no warmup…. It’s just get on and go,” she said.

But what began on her grandfathers’ farm now takes her across the country as Miss Rodeo America, where she represents rodeo and the western lifestyle. She described experiencing chills every time she feels her horse’s heartbeat and carries the American flag into the arena. She also expressed gratitude for the role her grandfathers played in fostering her love for horses, adding, “Even though he’s not here with us, I know that he’s watching me – and it’s special to share that with them.”

Favero’s journey to the title wasn’t just about skill; it was about a deep connection forged over years of dedication and family support. Her story highlights the evolving nature of the Miss Rodeo America competition, where horsemanship and a genuine love for the sport are paramount.