Rome – In a significant departure from tradition, Maison Valentino will unveil its Fall/Winter 2026-27 collection in Rome on , foregoing the customary Paris Fashion Week schedule. The decision, announced by the Italian luxury house, marks a symbolic return to its origins and a strategic shift prioritizing its Roman identity.
The runway show will be held at the historic Palazzo Barberini, a 17th-century architectural masterpiece designed by Baroque masters such as Bernini and Borromini. This location was selected by Valentino’s creative director, Alessandro Michele, to provide a backdrop that complements his maximalist and esoteric aesthetic. It will be the first fashion show ever held at the Palazzo Barberini, according to reports.
Valentino’s founder, Valentino Garavani, and his business partner, Giancarlo Giammetti, established the house in Rome in 1960. Michele, himself a Roman native, has consistently cited the city as a primary source of inspiration. This show represents his first major presentation in Rome since assuming the creative helm in 2024.
The move to present “off-calendar” signals a deliberate repositioning for Valentino, emphasizing its deep connection to Rome over adherence to the established industry circuit. The brand had previously announced in December its intention to hold its next ready-to-wear show in Rome, but the location remained undisclosed until recently.
The choice of Rome comes shortly after the passing of Valentino Garavani in January, at the age of 93. While the timing has been noted, the decision to showcase the collection in Rome predates his death, according to industry sources.
Following a ‘Fireflies’ collection and a ‘Specula Mundi’ couture show in Paris, the event is anticipated to be a more intimate and culturally grounded reflection on Italian craftsmanship. Industry observers expect a collection that blends the glamour of 1960s Rome with Michele’s distinctive poetic and often anachronistic style.
Valentino’s decision to stage its show in Rome is part of a broader trend within the fashion industry towards embracing heritage and locality. While Paris remains the dominant force in the fashion world, brands are increasingly seeking to connect with their roots and showcase their collections in locations that resonate with their brand identity.
The brand intends to return to Paris for subsequent fashion shows, making this a one-season departure. Valentino held its Spring couture show in Paris in January, demonstrating a continued commitment to the city as a key fashion hub.
Beyond the fashion world, the event is expected to generate significant cultural and economic benefits for Rome. The Palazzo Barberini, home to the Galleria Nazionale d’Arte Antica, will gain increased visibility, and the show is likely to attract international media and visitors to the city.
Valentino is also currently involved in a major fashion exhibition in Qatar, further demonstrating the brand’s global reach and commitment to cultural engagement. This exhibition underscores Valentino’s efforts to expand its presence in emerging markets and connect with diverse audiences.
The upcoming show in Rome is not simply a presentation of clothing; it is a statement about identity, heritage, and the evolving relationship between fashion and place. By returning to its origins, Valentino is reaffirming its commitment to Italian craftsmanship and its enduring connection to the Eternal City.
