Veolia Towers and Kellogg Donate 2,228 Cereal Packs to Hamburg Tafel

The Veolia Towers Hamburg collected 2,228 packs of cereal for the Hamburger Tafel in their third Hoops Against Hunger campaign with Kellogg’s, hamburgtowers.de reported. The initiative donates a box of cereal for every point the Towers score during easyCredit BBL home games.

Handover at the Cup Match Against Bayern Munich

The accumulated provisions were officially handed over to the Hamburger Tafel ahead of the club’s home fixture against FC Bayern München Basketball on October 18. Towers professional Kenneth Ogbe serves as the patron for the campaign and attended the handover alongside promotional characters Willy the Raccoon and Cornelius von Kellogg’s. In recognition of their voluntary service, volunteer workers from the Hamburger Tafel received invitations from the Veolia Towers to attend the cup match, where Kellogg’s also served as the sponsor of the day.

Support for Vulnerable Residents Across Hamburg

The donations directly benefit people in the city who depend on the food bank, including families, single parents, senior citizens, and unhoused individuals. Jan Henrik Hellwege, managing director of Hamburger Tafel e. V., noted that the products enjoy high popularity among their clients.

The support through Kellogg’s and the Towers enables us to help people in our city very concretely.

Jan Henrik Hellwege

Jan Fischer, commercial managing director of the Veolia Towers, emphasized the broader community impact of the sports collaboration.

Continuing the Partnership into the 2026/27 Season

The Veolia Towers and Kellogg’s will maintain their collaboration through the 2026/27 basketball season. Every home game point scored during the ongoing schedule will continue to generate cereal donations for the Hamburger Tafel.