VF Corporation Sells Dickies Brand for $600 Million
- VF Corporation announced a definitive agreement on September 16, 2024, to sell its iconic Dickies brand to Bluestar Alliance for $600 million.
- Dickies, a brand steeped in over a century of american history, is renowned for its durable workwear.
- Joseph Gabbay,Managing Director of Bluestar Alliance,expressed the firm's longstanding appreciation for the Dickies legacy.
VF Corporation to Sell Dickies to Bluestar Alliance for $600 Million
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Deal Expected to Close by Year-End 2025
VF Corporation announced a definitive agreement on September 16, 2024, to sell its iconic Dickies brand to Bluestar Alliance for $600 million. The transaction is anticipated to be finalized by the end of 2025,pending standard regulatory approvals.
A Century of American Workwear and Streetwear Influence
Dickies, a brand steeped in over a century of american history, is renowned for its durable workwear. Over time, it has also become a meaningful influence in streetwear culture, appealing to multiple generations. The brand currently maintains a presence in 55 countries worldwide.
bluestar Alliance Committed to Dickies’ Growth
Joseph Gabbay,Managing Director of Bluestar Alliance,expressed the firm’s longstanding appreciation for the Dickies legacy. Bluestar Alliance intends to leverage its consumer insights and operational expertise to support the brand’s continued growth.
VF Corporation Streamlines Portfolio,Reduces Debt
Bracken Darrell,Managing Director of VF Corporation,conveyed confidence in dickies’ future under Bluestar Alliance’s leadership. The sale aligns with VF Corporation’s ongoing strategy to optimize its brand portfolio and reduce its net debt.