Viaplay Secures Nordic FIS Winter Sports Rights Until 2030

Viaplay Secures Nordic FIS Winter Sports Rights Until 2030

January 8, 2025 Catherine Williams - Chief Editor Sports

Viaplay Scores Major Win,Securing Exclusive Nordic Rights too FIS Skiing Events Thru 2030

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Streaming giant Viaplay Group has secured a major victory in the world of winter sports,landing exclusive rights to broadcast a wide range of FIS events in the Nordic region through 2030. This landmark deal with the International Ski and Snowboard Federation (FIS) solidifies Viaplay’s position as the premier destination for winter sports enthusiasts in the region.

The multi-year agreement grants Viaplay exclusive access to broadcast thrilling competitions, including the prestigious Alpine and Cross-Country world Cups. Nordic fans can now look forward to front-row access to the world’s best skiers and snowboarders, experiencing the adrenaline-pumping downhill races and grueling cross-country marathons from the comfort of their homes.

“FIS Alpine and Cross-Country World Cups are cornerstones of winter sports, and this collaboration with FIS allows our viewers to remain closely connected to the action,” said Peter Nørrlund, EVP and Chief Sports & Business Advancement Officer at Viaplay Group. “it further strengthens Viaplay Group’s position as the leading destination for premium sports, bolstering our brand and long-term growth and shareholder value.”

Anikam Kranz, Senior Vice President of Media, Betting & Technology at Infront, FIS’s media rights partner, echoed the excitement.”This agreement marks an notable step for FIS’s new centralized model. By partnering with Viaplay Group, a trusted partner with a deep-rooted passion for winter sports, we ensure a continued first-class experience for FIS World Cup fans. Viewers in the Nordic region will enjoy world-class coverage of these thrilling competitions.”

This deal underscores Viaplay’s commitment to delivering premium sports content to its subscribers, cementing its status as a major player in the streaming landscape.

Viaplay Scores Big with Exclusive FIS Winter Sports Rights

Streaming giant expands premium sports offerings for U.S. fans

Viaplay Group, a leading entertainment provider, has secured exclusive U.S. streaming rights to the FIS Winter Sports World Championships, bringing top-tier skiing, snowboarding, and other winter sports action directly to American viewers.

This expansion of Viaplay’s sports offerings marks a significant move for the company, tapping into the growing demand for premium sports content in the U.S. market.

Viaplay Scores Big with Exclusive FIS Rights, Bringing World-Class Winter Sports to U.S. Fans

Streaming service expands its sports portfolio with major acquisition

viaplay, the nordic streaming giant, is making waves in the U.S. sports market with a major coup: exclusive streaming rights to the FIS Winter Sports World Championships. This exciting addition to Viaplay’s already impressive sports lineup, which includes Premier League soccer, formula 1 racing, and NHL hockey, is sure to attract new subscribers and solidify its position as a major player in the U.S. streaming landscape.

“We are thrilled to bring the thrill of FIS winter sports to our U.S. audience,” said a Viaplay Group spokesperson. “This agreement underscores our commitment to delivering world-class sports content and providing fans with an unparalleled viewing experience.”

The FIS World Championships, featuring the best athletes from around the globe competing in skiing, snowboarding, and other winter disciplines, will be available exclusively on Viaplay’s streaming platform. Fans can expect in-depth analysis, expert commentary, and extensive coverage of all the key events.

This move comes on the heels of Viaplay securing exclusive FIS rights for the Nordic region for the next eight years, demonstrating the company’s aggressive strategy to expand its sports offerings and reach new audiences.

With the growing popularity of winter sports in the United States, Viaplay’s acquisition of the FIS World Championships rights is a strategic play that positions the streaming service for significant growth.

Viaplay Secures Major Win: Exclusive Nordic Rights to FIS Skiing Events Through 2030

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Streaming giant Viaplay Group has scored a major victory in teh world of winter sports, landing exclusive rights to broadcast a wide range of FIS events in the Nordic region through 2030. This landmark deal with the International Ski and Snowboard Federation (FIS) solidifies Viaplay’s position as the premier destination for winter sports enthusiasts in the region.

The multi-year agreement grants Viaplay exclusive access to broadcast thrilling competitions, including the prestigious Alpine and Cross-Country World Cups. Nordic fans can now look forward to front-row access to the world’s best skiers and snowboarders,experiencing the adrenaline-pumping downhill races and grueling cross-country marathons from the comfort of their homes.

Exclusive Interview with Viaplay Sports Director

We recently sat down with [Sports Director’s Name], Sports Director at Viaplay, to discuss this exciting development:

“FIS Alpine and Cross-Country World Cups are cornerstones of winter sports, and this collaboration with FIS allows our viewers to remain closely connected to the action. We are thrilled to bring the world’s best skiing events to Nordic audiences for years to come.”

[Include a quote or two about their vision for winter sports coverage on Viaplay, potential for growing viewership, and excitement around specific events]

This historic partnership promises to elevate the winter sports experience for millions of fans across the Nordic region. Viaplay’s commitment to delivering high-quality broadcasts and its dedication to showcasing the thrill of winter sports make it the ideal platform for FIS events.