Vida Wins Best-Selling Glutathione Award for 8th Year & Expands Health Portfolio
For the eighth consecutive year, Vida, a health and wellness brand, has been recognized with the Best Selling Food Supplement – Glutathione award at the Watsons Health Wellness and Beauty Awards 2026. This prestigious award, considered one of the most respected in Thailand’s health and beauty sector, underscores the brand’s consistent popularity and consumer trust.
The Watsons Health Wellness and Beauty Awards honor products that have gained consumer confidence, based on actual sales data and customer feedback from both Watsons stores and its online platform. This makes the award a significant validation of a brand’s success within the Thai health and beauty market.
Vida has historically been known for its glutathione-based supplements focused on skin brightening and acne reduction. However, the company is now expanding its focus to encompass a broader range of health and wellness products, reflecting a growing consumer trend towards holistic health management.
“Receiving the Best Selling Food Supplement – Glutathione award from Watsons for the eighth year in a row is a source of immense pride for the Vida brand,” stated Jeeranin Eua-areemit, Marketing Director of Matcenter Co., Ltd., representing Vida. “This award truly reflects the confidence consumers have in our products. Throughout the years, we have been committed to developing products with stringent standards, combined with nutritional knowledge and innovation, to create products that meet the health needs of consumers at every stage of life.”
Vida’s expansion into broader health and wellness categories includes several new product launches in the past year. These include Vida CoQ10, designed to support cellular energy and heart health; Vida Vit B Complex, aimed at nourishing the nervous system and boosting daily energy levels; Vida C-500 Complex Balance, to enhance immunity and provide antioxidant protection; Vida Magnesium Bisglycinate Plus, supporting nerve and muscle function; Vida Night PharmaGABA, formulated to promote relaxation and improve sleep quality; Vida Gluta Plus, continuing the brand’s focus on skin health; and Vida Apple Cider, intended to support metabolism and weight management.
This product diversification signals a shift towards a “Holistic Health” approach, addressing not only external beauty but also overall quality of life. The company emphasizes that this expansion is in response to evolving consumer preferences, with individuals increasingly prioritizing comprehensive health and wellness.
The new formulations incorporate specific ingredients designed for enhanced efficacy. Snowcaps Gold, a next-generation glutathione supplement launched in November 2025, features a delayed-release capsule to protect key nutrients from stomach acid, maximizing absorption. Each capsule contains 740mg of active ingredients, including 500mg of L-Glutathione, 100mg of L-Citrulline, 100mg of Vitamin C, 30mg of Zinc, 15mg of Vitamin E, 2mg of Astaxanthin, and 2mg of Black Pepper Extract.
According to Erick Armigos, President and Brand Architect of Vida Nutriscience, Snowcaps Gold is designed to go beyond skin brightening, supporting liver detoxification and athletic stamina. The inclusion of Astaxanthin and L-Citrulline is highlighted for their antioxidant properties and ability to help flush out toxins and improve liver function, making it suitable for recovery from stress, fatigue, or physical exertion.
Vida’s core market remains primarily female, but the brand is experiencing increasing appeal among male consumers and the LGBTQ+ community. This broadening demographic suggests a wider recognition of the benefits of the brand’s products beyond traditional beauty concerns.
Looking ahead, Vida plans to continue innovating its product offerings, elevating manufacturing standards, and expanding accessibility through various channels. The company aims to meet the growing demands of the modern health and lifestyle market, where consumers are increasingly focused on holistic health and well-being.
The eight consecutive awards are not only a testament to the brand’s current success but also a driving force for continued development and expansion, positioning Vida as a Health & Wellness Brand dedicated to supporting the health and quality of life of Thai consumers of all ages.