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[Vidéo News] Kérastase, BrandActiv and accomplice salons are celebrating greater than 35 years of collaboration

[Vidéo News] Kérastase, BrandActiv and accomplice salons are celebrating greater than 35 years of collaboration

August 24, 2024 Catherine Williams - Chief Editor News

Within the discipline of luxurious skilled hair care, Kérastase embodies excellence! The model has stood out on the world stage since its creation in Paris in 1964.

BrandActiv accomplice salons, L’Oréal Professionnel Paris and Kérastase celebrated their years of collaboration through the ‘Pastel Night time by Kérastase’, held on August 20 on the Iconebène Rooftop in Ebène. This occasion introduced collectively an viewers of friends to acknowledge and thank Kérastase hair salons for his or her continued collaboration. Trophies and certificates have been additionally offered to honor their partnership with Kerastase, reaffirming confidence of their work after two days of coaching by consultants from L’Oréal Professionnel Paris to convey them a contact of innovation.

In Mauritius, Kérastase gives greater than a variety of hair merchandise, focusing on everybody’s wants.

“At the moment, Kérastase is proudly represented in 26 unique, high-end salons throughout the island, a range that demonstrates the premium picture of our model, for the superior high quality of those merchandise and coverings. »

Companion salons and the BrandActiv crew through the trophy presentation through the ‘Pastel Night time by Kérastase’ night.


“We’re proud to launch a median of 1 innovation per yr within the area, while remaining in keeping with the newest technological and scientific developments in hair,”
says Norbert Jean, Private and House Care Supervisor.

For greater than three a long time, Kérastase has been firmly established in Mauritius due to the partnership between BrandActiv and L’Oréal Paris.


“I take this chance to honor the sturdy and lasting relationship of our accomplice salons who’ve dedicated to supporting us with all of the coaching and improvements launched to take care of this fame for excellence collectively”
provides Norbert Jean.

It’s rather more than only a model of hair merchandise that has existed for over 35 years in Mauritius; it is a philosophy, a way that goals to care for all sorts of hair, of each particular person, and of the environment.

Pour Sarah Carpen, Model Growth Government chez BrandActiv

“Kérastase’s energy shouldn’t be solely in its dedication to innovation and science but additionally in its skilled DNA. Kérastase was the primary model to supply hairdressers a extra intimate position in prescribing hair care by analysis to be able to provide the suitable routine answer. It’s this intersection between hairdressing experience and science that permits us to supply a personalised luxurious expertise. “.

A powerful partnership and vital presence in Maurice Kérastase in Mauritius additionally means:

• Greater than fifteen ranges with focused hair routines.
• On common a brand new enterprise is launched yearly within the territory.
• 4 devoted gross sales representatives, with experience within the skilled magnificence circuit. .

The model does not simply provide luxurious merchandise; it’s also dedicated to providing ongoing coaching to hairdressing professionals. These coaching programs, held on the L’Oréal Academy in Ebène Junction, are led by model consultants, guaranteeing that accomplice salons keep on the forefront of the newest improvements, applied sciences and strategies.

As a part of this dedication, Kérastase Maurice had the pleasure of welcoming, between August 19 and 20, Corinne This, Training Supervisor of L’Oréal Professionnel Paris, and Jérôme Levas, Kérastase Hair Care Coach from France, for distinctive coaching from known as “Efficient Communication for Enterprise”. For the primary time in Mauritius, Kérastase salon managers and their shut colleagues have been capable of profit from coaching aimed toward figuring out their profiles and people of their purchasers so as to have the ability to provide a extra applicable service.

BrandActiv, in partnership with L’Oréal Professionnel Paris, will proceed to lift trade requirements by providing the best high quality merchandise and supporting its companions each step of the best way.

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