[Vidéo News] The official launch of Absolut Repair Molecular, a permanent hair transformation from BrandActiv

L’Oréal Professionnel Paris and BrandActiv celebrated the official launch of Absolut Repair Molecular, the latest innovation in hair care, at an exclusive event at Domaine Anna, Flic en Flac on the evening of August 23.

This landmark event brought together long-time partners, hairdressing professionals, as well as prestigious guests to discover this revolutionary development in the hair industry.

Innovation that changes the game
Absolut Repair Molecular embodies a true revolution in hair care, with the unique ability to repair two years of damage in just one application. The routine includes the repair shampoo, the rinse-out serum and the Absolut Repair Molecular leave-in treatment mask.

Thanks to cutting-edge technology developed by L’Oréal Advanced Research, this treatment restores hair’s natural strength, texture and movement by reconstructing its molecular structure. This new range is designed to meet the needs of the most damaged hair, providing a complete and lasting hair transformation, whether in the salon or at home. During this launch, guests had the opportunity to discover the impressive results of Absolut Repair Molecular through a parade of models who have benefited from this treatment, as well as visual testimonials from salon professionals who have already integrated this range into their routines day.

Norbert Jean, Personal and Home Care Manager at BrandActiv, expressed his gratitude to the L’Oréal Professionnel Paris and BrandActiv teams for their hard work and dedication, emphasizing that this launch is the result of close and fruitful collaboration.

“I thank the exhibition’s partners for their crucial role as ambassadors of this new technology. With over 400 customers across the island, L’Oréal Professionnel and BrandActiv continue to push the boundaries of innovation by offering hair solutions that meet the high expectations of Mauritian consumers.”

Sarah Carpen, Brand Development Executive at BrandActiv, for her part, underlined the importance of this innovation for hairdressing professionals in Mauritius, insisting that Absolut Repair Molecular is not just a new range of products, but a real revolution that redefines the standards of the hair care industry.

L’Oréal Professionnel Paris and BrandActiv are confident that Absolut Repair Molecular will have a significant impact on the Mauritian market and strengthen their leadership position in the industry. This launch marks the beginning of a new era in hair care, where science and innovation serve beauty.