Vietnamese Music: New Standards & Challenges
- Vietnamese music is increasingly making its mark on the global stage, driven by collaborations with international artists and viral trends on social media.From traditional folk infusions to modern...
- Hoa Minzy's music video, "Bac Bling," a collaboration with comedian Xuan Hinh, musician tuan Cry, and producer Masew, has garnered important attention.
- The music video's appeal has resonated with viewers globally.
Vietnamese Music Gains Global Recognition Through Collaborations, Viral Trends
Vietnamese music is increasingly making its mark on the global stage, driven by collaborations with international artists and viral trends on social media.From traditional folk infusions to modern electronic beats, Vietnamese artists are finding innovative ways to connect with audiences worldwide.
“Bac Bling” Sparks International interest
Hoa Minzy’s music video, “Bac Bling,” a collaboration with comedian Xuan Hinh, musician tuan Cry, and producer Masew, has garnered important attention. The song blends traditional folk elements with contemporary electronic music, showcasing past and cultural sites of Bac Ninh and Vietnamese traditions.
The music video’s appeal has resonated with viewers globally. “A Vietnamese friend gave me the music video North Bling presented. I was thrilled by the music video, it was really good and extraordinary how it integrated the country’s cultural elements in a unique and youthful way. It sparked my interest in Vietnamese culture,” Maverick, a spectator from Brazil, wrote on YouTube.
Ha Anh Tuan’s Global Concerts and Collaborations
Singer Ha Anh Tuan has also been instrumental in promoting Vietnamese music internationally. His concert, “Sketch a Rose in Saigon,” held recently in Global City, Ho Chi Minh City, drew 20,000 spectators and featured a collaboration with Korean pianist Yiruma.Yiruma composed the song “Dear,Memory” specifically for ha Anh Tuan,highlighting the respect international artists have for Vietnamese talent.
Tuan previously collaborated with Japanese world music legend Kitaro at “The Glorious Horizon” concert. Kitaro arranged and composed Tuan’s songs “alone in the Morning,” “Spring,” and “April is Your Lie” for the Vietnamese stage.
Setting New Standards
Following his Vietnam show, Tuan announced he would bring “Sketch a Rose” to the Dolby theater in the United States in October. The singer has also performed at the Esplanade Theater in singapore and the Sydney Opera House in Australia in 2024, attracting nearly 6,000 attendees. These endeavors are setting a new standard for Vietnamese artists seeking international recognition.
Viral Trends and Emerging artists
Other Vietnamese artists are also gaining traction. 7DNIGHT (Ngo Tuan Dat) saw his 30-second music clip for “It’s Okay” become a global phenomenon, reaching over 1 billion listeners. Hoang Thuy Linh has also garnered international attention.
Son Tung M-TP has collaborated with Snoop Dogg on “Give It To Me” and Mai Davika (Thailand) on “Run Now.” Duc Phuc collaborated with the boy band 911 on “I Do.” Several vietnamese songs have also gone viral, including “Jealous” by Erik, min, and Khac Hung; “Easy Come, Easy Go” and “Tide” by Quang Hung Masters and Gulf Kanawut (thai Star); “Innocence,” “night Dance,” and “Upstairs” by Tang Duy Tan; and “Happy for You” by VU and Lukas Graham (Denmark).
Beyond Viral Trends
While Vietnamese music has frequently enough gained international attention through viral trends on platforms like TikTok, some observers question the long-term viability of this approach. Songs like “Bac Bling,” ”Easy To Come,” and “Easy To Go” are notable for their ability to impress audiences based on the music itself, rather than relying solely on dance crazes.
ha Anh Tuan’s “Sketch a Rose” project, held in prestigious venues worldwide, aims to establish a lasting music brand.the focus is on the quality of the music product,strategy,and the artist’s commitment to “music export.”
These developments are prompting discussions about the position of Vietnamese music in the digital age and its place on the global music map.
Vietnamese Music: Making Waves Globally
How is Vietnamese music gaining international recognition?
Vietnamese music is experiencing a surge in global recognition, primarily driven by two key factors: collaborations with international artists and viral trends on social media platforms. From traditional folk roots to modern electronic beats, Vietnamese artists are skillfully blending genres, forging new connections with audiences worldwide.
Which collaborations are helping Vietnamese music gain popularity?
Several collaborations have substantially boosted the profile of Vietnamese music. A notable example is Hoa Minzy’s music video, “Bac Bling,” which features collaborations with comedian Xuan Hinh, musician Tuan Cry, and producer Masew. This video garnered considerable international attention.Singer Ha Anh Tuan has also been instrumental through his collaborations with international artists such as Korean pianist Yiruma, and Japanese world music legend Kitaro.
Tell me more about “Bac Bling.”
“Bac Bling” is a music video that beautifully blends traditional folk elements with contemporary electronic music. It showcases ancient and cultural sites from Bac Ninh, highlighting Vietnamese traditions in a unique and youthful way. The video’s appeal has resonated with global viewers, sparking interest in Vietnamese culture.
Are there any notable Vietnamese artists performing internationally?
Yes, Ha Anh Tuan has been particularly active in bringing Vietnamese music to international stages. His “Sketch a Rose” concert series has been held in prestigious venues around the world, including:
The Esplanade Theatre in Singapore
The Sydney Opera House in Australia
The Dolby Theatre in the United States (upcoming)
These performances are setting a new standard for Vietnamese artists seeking international recognition.
Ha Anh Tuan’s “Sketch a Rose” Concerts
| Venue | Location | Attendees (approx.) |
| ———————– | —————— | ——————- |
| Esplanade Theatre | Singapore | 6,000 |
| Sydney Opera House | Australia | 6,000 |
| Global City | Ho Chi Minh City | 20,000 |
| Dolby Theatre (Upcoming) | United States | – |
What are some examples of viral Vietnamese music trends?
Several Vietnamese songs have achieved viral status, gaining significant attention on platforms like TikTok. Some of the prominent examples include:
7DNIGHT (Ngo Tuan Dat) with “It’s Okay” (30-second clip)
Songs by Erik,min,and Khac Hung; “jealous”
“Easy Come,Easy Go” and “Tide” by Quang Hung Masters and Gulf Kanawut
”Innocence,” ”Night Dance,” and “Upstairs” by Tang Duy Tan
“Happy for You” by VU and Lukas Graham (Denmark)
Which Vietnamese artists have collaborated with international artists?
Beyond individual projects,some Vietnamese artists have collaborated with global music icons,including:
Son Tung M-TP,who has worked with Snoop Dogg on “Give It To Me” and Mai Davika (Thailand) on “Run Now.”
Duc Phuc, who collaborated with the boy band 911 on “I Do.”
What is the significance of Ha Anh Tuan’s “Sketch a rose” project?
Ha Anh Tuan’s “Sketch a Rose” project represents a strategic effort to establish a lasting Vietnamese music brand on the global stage. The project focuses on the quality of the music, strategic planning (“strategy”), and the artist’s commitment to “music export”. The project aims for longevity rather than relying solely on fleeting viral trends.
Are there any recent developments in the Vietnamese music industry?
Yes. In late January 2025, the International Federation of the Phonographic Industry (IFPI) introduced official Vietnam charts. duong Domic’s “Lost Connection” was the first song to reach No. 1 on these charts,demonstrating the growth of the Vietnamese music market.