Vietnamese vegetarian meals in American supermarkets
In accordance with Mr. Dung, the success of Lang Chai Xua product is to beat the inherent weak spot of present vegetarian fish sauce which is just too salty and the flavour is lower than customary. Subsequently, within the home market, this product is trusted by many vegetarian eating places, and clients return to purchase fairly often.
“In 2 years of researching the US market, we felt that the development of plant-based consuming was clearly forming, extra clearly than within the Vietnamese market. When attempting this vegetarian fish sauce line at Vietnamese markets within the US, everybody was shocked by the scrumptious style that was at least salty fish sauce. Subsequently, we determined that the primary containers of products will need to have vegetarian fish sauce. That is additionally a distinction in comparison with Thai or Chinese language fish sauce corporations within the US” – Mr. Dung proudly mentioned.
Massive market
Mr. Tran Dang Dat, co-founder of Dat Butter Firm Restricted (Dat Meals, Ho Chi Minh Metropolis), specializing in margarine merchandise, assessed that the demand from the worldwide market could be very massive. Many companions have contacted to import merchandise, however as a result of the corporate is a start-up and has a small capability, it can’t meet the variety of orders.
“Dat Meals can solely meet orders of as much as half a container whereas clients need to purchase 1-2 containers, so now we have simply imported extra equipment and tools to extend capability. In 2025, we registered to attend many worldwide festivals to arrange for the export market. The merchandise that Dat Meals promotes are peanut butter, cashew butter and macadamia butter,” Mr. Dat revealed.
Ms. Cao Thi Cam Nhung, Director of Inventive Meals Expertise Joint Inventory Firm (Lemit Meals), mentioned that throughout the vegetarian month, the corporate’s output elevated 3-4 occasions in comparison with regular months. Not just for home consumption, some sources additionally purchase pate and ham merchandise made out of jackfruit from Lemit Meals for export. “The demand from the European, American and Cambodian markets could be very massive. We’re having to improve our manufacturing unit to satisfy extra orders,” Ms. Nhung mentioned.
In accordance with Ms. Nhung, the demand for spiritual vegetarianism stays steady, however the variety of vegetarians who need to scale back meat consumption is rising quickly. Vietnam has an ample supply of younger jackfruit, which is the principle ingredient for making many scrumptious vegetarian dishes.
Nonetheless, Ms. Nhung mentioned that presently, native clients primarily import uncooked supplies, then course of them based on their style, whereas abroad Vietnamese clients solely purchase completed merchandise. “Companies must develop extra merchandise based on European and American shopper tastes to have the ability to export completed merchandise with excessive added worth,” Ms. Nhung commented.
Many benefits
Mr. Truong Chi Thien, Chairman of the Board of Administrators of Saigon Vegetarian Meals Firm Restricted, mentioned that in comparison with exporting merchandise of animal origin, exporting merchandise of plant origin is way less complicated by way of procedures. “Within the long-term technique, we goal to export vegetarian merchandise as a result of the overseas market capability could be very massive,” Mr. Thien commented.
Within the home market, vegetarian meals can be rising strongly to serve younger folks and workplace employees who’re following the development of decreasing animal meat consumption for well being and environmental safety causes. Through the vegetarian month, Saigon Chay’s gross sales elevated 3-5 occasions despite the fact that the variety of vegetarian meals suppliers in supermarkets has elevated considerably in comparison with final 12 months.