Virat Kohli & Asian Paints Apcolite All Protek: New Ad
Asian Paints, in collaboration with Virat kohli, launches its new Apcolite All Protek interior emulsion, engineered for modern homes. The product boasts Lotus Effect Technology, acting as a shield against common household stains from coffee to crayons, ensuring lasting elegance and durability.The ad campaign portrays Kohli’s home life and showcases the paint’s effective stain resistance. Amit Syngle, CEO of Asian Paints, emphasizes the focus on evolving domestic needs, presenting a best-in-class solution for dynamic families. Prasoon Joshi of McCann Worldgroup highlights the innovative spirit with Apcolite All Protek.read more in the News Directory 3 coverage of the new product’s features,including flame retardant qualities and its six-year performance warranty. Discover what’s next in home decor innovation.
Asian Paints Unveils Apcolite All Protek with Virat Kohli
Updated June 22, 2025
Asian Paints, a leading Indian paint and decor manufacturer, launched Apcolite All Protek, a new interior emulsion. brand ambassador Virat Kohli stars in the ad campaign.The product aims to provide elegance and durability for modern homes.
Apcolite All Protek uses Lotus Effect Technology to repel stains from coffee, sauces, and crayons. The premium paint also features flame retardant properties, a pleasant scent, and comes in matte and shine finishes. It includes a six-year performance warranty.
A commercial by McCann Worldgroup depicts Kohli’s home facing challenges from a toddler. The Apcolite All Protek effectively repels stains in the ad, showcasing its stain resistance capabilities for families.
Amit Syngle, managing director and CEO of Asian Paints Ltd., said the company focuses on evolving home needs. He added that Apcolite All Protek addresses the demands of dynamic households, offering best-in-class stain repellency for seamless living.
At Asian Paints, we spend a lot of time understanding how homes are evolving, and our innovations reflect what today’s consumers truly need from their spaces,” syngle said.
Prasoon Joshi, chief creative officer and CEO of McCann Worldgroup India, noted the innovative spirit of asian paints. He said Apcolite All Protek prevents stains before thay stick, marking a shift in stain removal. joshi added that the campaign, led by Kohli, delivers charm and impact.
Innovation and performance define Asian Paints, and Apcolite All Protek exemplifies that spirit,” Joshi said.
What’s next
Asian Paints aims to redefine expectations in the premium interior paint market with this launch, influencing the future of paints and decor.