Virat Kohli Invests in World Bowling League | Cricket News
- Cricket superstar Virat kohli is now a strategic investor in the World Bowling League (WBL), joining MLB's Mookie Betts in a move to revolutionize the sport of bowling.
- Bowling, a popular pastime celebrated in pop culture and enjoyed by over 100 million people annually, is poised for a revamp.
- Kohli, who boasts a massive social media following, expressed his enthusiasm for the project."I started bowling when I was 11 years old," Kohli saeid.
Cricket icon Virat Kohli strikes a strategic partnership, investing in the World Bowling League (WBL) alongside MLB star Mookie Betts, signaling a major play to reshape the landscape of bowling. This move aims to modernize the sport aiming to attract a broader audience with updated formats and global events. With over 100 million people enjoying bowling annually, Kohli’s investment injects meaningful star power and social media reach into WBL. Adi K. Mishra, CEO of League Sports Co.,welcomes Kohli’s passion to elevate the sport further,reflecting the WBL’s ambitions for inclusivity.The league will soon announce additional franchises, promising a revolution in the lanes. News Directory 3 is following this with detail. Discover what’s next as the WBL prepares to roll out its innovative vision.
Virat Kohli Invests in World Bowling League to Elevate Sport
Updated May 28, 2025
Cricket superstar Virat kohli is now a strategic investor in the World Bowling League (WBL), joining MLB’s Mookie Betts in a move to revolutionize the sport of bowling. The World Bowling League aims to transform bowling into a mainstream spectator sport.
Bowling, a popular pastime celebrated in pop culture and enjoyed by over 100 million people annually, is poised for a revamp. The WBL seeks to modernize the game with mixed-gender teams and events at global venues.
Kohli, who boasts a massive social media following, expressed his enthusiasm for the project.”I started bowling when I was 11 years old,” Kohli saeid. “Adi K Mishra’s vision to redefine bowling is unique, and I’m thrilled to join the WBL as an investor and partner.”
Adi K. Mishra, founder and CEO of League Sports Co., welcomed Kohli’s investment. He noted the intricate challenges of elite-level bowling and praised Kohli’s passion for sports. “Virat’s relentless drive for sports mirrors our own,” Mishra said.
Betts, a three-time World Series champion, owns Team OMG, the first franchise in the WBL. The league plans to announce additional franchises soon.
What’s next
The World Bowling League plans to announce more franchises and further details on its innovative formats and global events in the coming months. The league’s website, www.worldbowlingleague.com, will provide updates.