Voiceover Artists AI Lawsuit Proceeds After Judge’s Approval
Artists Score Major Victory in AI Voice Cloning Lawsuit
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Landmark Ruling Paves Way for Broader Legal Battles Against AI Companies
A significant legal victory has been achieved by artists in their ongoing fight against artificial intelligence companies accused of misusing their work for AI model training. The recent decision, hailed as “breathtaking” by the artists’ attorney, Steve Cohen, signals a potential turning point in the burgeoning legal landscape surrounding AI and intellectual property. Cohen expressed strong confidence that a future jury will “hold big tech accountable” as a flood of similar cases emerges.
The Case Against Lovo: A Voice for the Voiceless
The legal battle centers on a proposed class action lawsuit filed in 2024 by a New York City couple, who claim their voices were cloned and sold without their consent through Lovo’s text-to-speech platform, Genny. Lawyers for Lovo had initially dismissed the artists’ allegations as a “kitchen sink approach,” arguing that the claims failed to establish an actionable case against the company.
However, the court’s decision to allow the case to proceed suggests a different perspective. The couple, who wish to remain anonymous, were approached separately by individuals claiming to be Lovo employees via the freelance marketplace Fiverr. They were commissioned for voice-over work, with assurances that their voices would be used solely for ”academic research purposes onyl” and “test scripts for radio ads,” and would “not be disclosed externally and will only be consumed internally.” Mr. Lehrman was paid $1200 (£890) for his work, while Ms. Sage received $800 (£600).
The Shocking Revelation: A Voice from the Machine
The artists’ realization of the alleged misuse came months later, during a drive near their home. They listened to a podcast discussing the impact of AI on the entertainment industry,which featured an interview with an AI-powered chatbot. To their astonishment, the chatbot’s voice was an uncanny replica of Mr. Lehrman’s.
“We needed to pull the car over,” mr. Lehrman recounted to the BBC. “The irony that AI is coming for the entertainment industry, and here is my voice talking about the potential destruction of the industry, was really quite shocking.”
Upon returning home, the couple discovered AI-generated voices named Kyle Snow and Sally coleman available for paid subscribers on lovo’s platform. Further investigation revealed that Ms. Sage’s alleged voice clone was used in a fundraising video for the platform, while Mr. Lehrman’s was featured in an advertisement on Lovo’s YouTube channel.Lovo eventually removed the voices, citing a lack of popularity on the platform.
Moving Forward: A New Era of Accountability?
The case is now set to proceed in the US District Court in Manhattan. This ruling is seen as a crucial step in establishing legal precedent for artists seeking to protect their intellectual property in the age of generative AI. As more artists become aware of the potential for their work to be used without permission, the legal landscape is expected to become increasingly active, with significant implications for the future of AI growth and the creative industries. The outcome of this case could set a powerful precedent, potentially forcing AI companies to adopt more transparent and ethical practices regarding data sourcing and intellectual property rights.
