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Volumetric Video: Canon's 3D Experiences & Digitalization - News Directory 3

Volumetric Video: Canon’s 3D Experiences & Digitalization

September 1, 2025 Lisa Park Tech
News Context
At a glance
Original source: cio.com

Summary of Canon’s ‍Volumetric Video Technology Progress

This ⁢text details Canon’s journey in developing volumetric video⁢ technology, moving from 2D images to ⁢immersive⁣ 3D experiences. Here’s a breakdown⁣ of the key points:

Initial Inspiration & Goal: The project began with a desire to‍ allow viewers to experience footage from any⁤ viewpoint, going beyond conventional⁢ broadcast limitations.
Early Stages & Challenges: A dedicated team was formed,initially focusing on soccer and using a “shoot-and-process-later” approach due to real-time processing limitations. The 2019 Rugby World Cup was a key testing ground, but footage⁢ delivery was too slow (1 ⁢hour post-match) ⁢for broadcast use.
The “3-Second” target: The core goal became generating volumetric video within 3 seconds⁤ – the timeframe needed for live broadcast integration. This required improvements in algorithms, hardware, and software.The technical capability existed, ‍but workflow⁤ and scene selection slowed down delivery.
Edge ⁤Processing & unique Hardware: Canon’s breakthrough lies in processing data at the edge – near the cameras – using specialized hardware and AI.⁢ This reduces reliance on cloud processing and enables high-speed generation of 3D models and volumetric video.
Current ‍System: The system‍ now⁢ generates 3D models ⁣at the edge and then creates volumetric video from that data.
Successful Applications & Expansion:
Sports: ⁢ Used in the NBA (2021-2022⁤ & ‍2022-2023 seasons) and demonstrated success at the Rugby⁤ World Cup.

Arts & Culture: Applied to Noh theater to capture actors’ movements in 3D.
⁣
New Use Cases: ⁤ During the pandemic, it facilitated remote karate instruction with patterns distributed to dojos worldwide.
Dedicated Studio: Canon established a dedicated ⁤volumetric ⁤video studio in kawasaki, Japan, equipped ⁤with 159 cameras in an 8m x 8m space.
* Future ⁤Vision: Canon aims for “one source multi-use” – expanding applications beyond entertainment into areas like technology and tradition.

In essence, Canon has ⁤overcome ⁤significant technical hurdles‍ to deliver broadcast-ready volumetric‍ video, positioning themselves⁤ as leaders in this ⁤emerging technology. ⁤Their focus on edge processing and ⁢specialized hardware is a key differentiator.

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