MUNICH, Germany – lynk & co., the Sweden-based automotive brand owned by China’s Geely, is fundamentally reshaping its European market strategy. The company is moving away from a subscription and car-sharing model toward a more conventional retail approach, leveraging the established infrastructure of Volvo dealerships and service centers.

From Access too Ownership

For the past several years, Lynk & Co. differentiated itself by offering vehicles primarily through a monthly membership program, allowing users access to a car without the commitment of ownership. This model, while innovative, faced challenges in scaling across the diverse European automotive landscape. The shift signals a recognition of consumer preference for traditional purchasing and the benefits of a wider distribution network.

Volvo Network as a Foundation

A key component of this new strategy is a partnership with Volvo. Lynk & Co. will utilize Volvo’s extensive network of dealerships and service facilities throughout Europe to provide sales, maintenance, and support for its vehicles. This collaboration offers Lynk & Co. immediate access to a well-established customer base and a robust service infrastructure, considerably reducing the capital expenditure required for independent expansion.Geely acquired a controlling stake in Volvo Cars in 2010, paving the way for this synergistic approach.

accelerated Expansion Plans

The CEO of Lynk & Co. announced the change at a recent trade show, indicating an acceleration of the brand’s growth plans in Europe. While specific timelines and sales targets weren’t disclosed, the move suggests a confidence in the long-term viability of the Lynk & Co.brand within the European market.This transition represents a important pivot for the company and a bet on the enduring appeal of traditional car ownership, supported by the convenience of a trusted service network.