Walton Goggins & Walmart: Dancing Clogs & Everything Else
Walmart is shaking things up with its new “Walmart. Who knew?” ad campaign, and award-winning actor Walton Goggins is at the forefront.The initiative spotlights a vast,unexpected product range,moving beyond groceries to showcase everything from clogs to bear spray—a real surprise! His ad spot,set to The Who’s iconic “Who Are You,” perfectly captures the campaign’s essence. News Directory 3 notes this innovative push aims to redefine customer perception and highlight Walmart’s expansive e-commerce offerings and omnichannel retail strategy.The company’s investments in augmented reality and its online marketplace are also noteworthy. Discover what’s next as Walmart redefines the shopping experience.
Walmart Aims to Surprise Shoppers With New Ad Campaign
Updated June 07, 2025
Walmart is looking to surprise consumers with its latest ad campaign, emphasizing the wide array of products it offers beyond customary groceries and household goods. The ”Walmart. Who knew?” campaign aims to highlight the retailer’s diverse inventory, from saunas to dancing shoes.
Actor Walton Goggins stars in one of the ads, showcasing some of the more unusual items he personally uses. These include clogging shoes, bear spray, and even a set of dentures. The ad spot is set to the tune of The Who’s “Who Are You,” reinforcing the campaign’s message about unexpected offerings.
A Walmart spokesperson said the company chose Goggins for his unexpected charm, which helps convey the retailer’s message. Stephanie Beatriz appears in a separate Spanish-language ad.
This campaign is part of a broader initiative that began earlier this year with a brand refresh,including a new logo. Walmart hopes to reach both longtime customers and those who may not be fully aware of the extent of its product offerings, expanding its reach in the competitive retail market.
walmart has been steadily expanding its product selection thru its third-party marketplace, similar to Amazon, and investing in its Walmart+ loyalty program. The company is also integrating technologies like generative AI and augmented reality to enhance the shopping experience.
What’s next
Walmart plans to continue investing in its online marketplace and technology to further expand its product offerings and improve customer experience, solidifying its position in e-commerce and omnichannel retail. The company aims to make online shopping more convenient and personalized.