WAN-IFRA Prioritizes Media Literacy, News Literacy Initiatives

Updated May 28, 2025

The World Association of News Publishers (WAN-IFRA) is increasing its focus on media literacy and news literacy, reflecting⁣ a commitment to press freedom and ethical journalism. The organization’s General Assembly, meeting in Krakow, voted to include advancing media literacy among its core activities.

An amendment to⁣ Article 2 of WAN-IFRA’s⁢ statutes now tasks⁤ the ‍organization wiht advancing media literacy, especially news literacy.This initiative aims to foster critical engagement⁢ with journalism, build ‍public trust, and strengthen the role of self-reliant journalism in⁣ a enduring news⁤ market.

WAN-IFRA also adopted a Media ⁤Literacy Policy, ​acknowledging the news industry’s obligation ⁤in fostering news literacy and building audience resilience to‍ manipulation.​ News literacy encompasses seeking credible news, recognizing bias, understanding⁢ journalistic processes, and applying critical ​thinking.

As the largest global trade⁢ organization​ for news publishers, WAN-IFRA aims to support its members in proactively driving media literacy initiatives. The organization believes that strengthening news‍ literacy promotes⁢ the long-term viability of independent ‌news publishers.

With UNESCO’s support, WAN-IFRA will develop a Media Literacy Training program for news executives. This program, featuring both in-person and online modules, will be offered at upcoming WAN-IFRA events. ‍Additionally, a campaign will promote Global Media and Information Literacy Week, providing resources ⁣for members to share.

What’s next

WAN-IFRA plans to roll out its media literacy training program and campaign in the coming months, aiming to equip ⁢news executives ⁣with the⁤ tools‍ and resources necessary⁤ to promote news literacy ‌among their ⁢audiences.