Key Developments

Wasserman, a leading sports and entertainment agency, has acquired Unik Sports management, a prominent agency specializing in women’s soccer.This acquisition expands Wasserman’s footprint in the rapidly growing women’s game and adds a roster of high-profile players to its portfolio. Unik founder and CEO Carlota Planas will join Wasserman as Vice President, Women’s Football, Global.

About Unik Sports Management

Founded in Barcelona in 2020, Unik Sports Management quickly established itself as a key player in representing top women’s soccer talent, particularly in Spain. The agency provides a full suite of services, including contract negotiation, image rights management, and commercial partnership development. Unik’s focus on holistic player representation has been a key differentiator in a competitive market.

Unik’s client roster includes several prominent players from Spain’s national team, including Claudia Pina, Mariona Caldentey, Cata Coll, Lola Gallardo, Martina Fernández, and Cristina Martín-Prieto. The agency also represents argentina’s Estefanía Banini and Mexico international Aylín Aviléz, demonstrating a growing international reach.

Wasserman’s Expansion in Women’s Soccer

this acquisition marks Wasserman’s latest strategic move in the women’s soccer space. In 2024, the agency acquired Volante Sports, further solidifying its commitment to representing elite female athletes. These acquisitions demonstrate wasserman’s recognition of the notable growth potential within women’s soccer, fueled by increased viewership, sponsorship investment, and professionalization of leagues worldwide.

Wasserman represents a diverse range of athletes across numerous sports, including football (soccer), basketball, baseball, and golf. The agency’s integrated approach, combining athlete representation with brand marketing and media rights expertise, positions it as a leading force in the sports industry.

The Role of Carlota planas

The appointment of Carlota Planas as Vice President, Women’s Football, Global, is a crucial element of this acquisition. Planas’s deep understanding of the women’s game, combined with her established relationships with players and clubs, will be invaluable to Wasserman as it continues to expand its presence in the sport. Her leadership will be instrumental in integrating Unik’s clients and building upon Wasserman’s existing successes.