Week of Dec. 29 & Q4 2025 Morning Show Ratings
NBC’s ‘today’ Ends 2025 as Top morning Show, but ABC’s ‘GMA’ gains Viewers
NBC News’ Today finished the week of December 29, 2025, as the most-watched morning show in both total viewers and the adults 25-54 demographic, according to Nielsen data. However, ABC News’ Good Morning America was the only network morning program to increase its viewership week-over-week in either category.
Here’s a breakdown of the ratings,based on Nielsen’s national live+same-day big data plus program ratings:
- good Morning America (GMA-ABC): averaged 2.688 million total viewers and 467,000 viewers in the adults 25-54 demo. GMA saw a 6% increase in the key demo compared to the previous week.
- today (Today-TS): Averaged 2.836 million total viewers and 561,000 viewers in the adults 25-54 demo.
- CBS Mornings (CBS Morn): Ratings for CBS mornings were not provided in the source material.
Compared to the same week in 2024, Good Morning America increased its total viewership by 6% and its adults 25-54 demo by 9%. Today‘s viewership rose 12% in the same comparison.
It’s critically important to note that all three morning shows were coded as specials on December 31, 2025, and january 1, 2026, and were retitled on December 29, 2025, and January 2, 2026. These retitled telecasts are excluded from weekly and season averages. ABC’s weekly averages are based on one day (Tuesday), while CBS’ and NBC’s weekly averages are based on two days (Monday and Tuesday).
More details on the week’s ratings can be found at Adweek.