Wells Fargo to Casey’s Center: Changes Begin
- The Iowa Events Center announced that Wells Fargo Arena in Des Moines is set to officially become Casey's Center on July 1.
- The Ankeny-based convenience store chain secured the naming rights after about eight months of discussions with Polk County and oak View Group, which operates the Iowa Events Center.
- The physical change, including sign removal and preparation, is expected to last approximately two weeks.
Wells Fargo Arena undergoes a major change! On July 1, the iconic venue in Des Moines officially becomes Casey’s Center. Crews will start removing the old signage on June 9, marking the end of a two-decade agreement and the beginning of a new era for Iowa’s premier event space. Casey’s General Stores secured the naming rights for a hefty $18.3 million investment. This name change promises significant enhancements, including a Casey’s grab-and-go store near the south entrance, updated food options, improved concourse wayfinding, and new exterior digital signage. The entire rebrand, from sign removal to new installations, is projected to take roughly two weeks. For fans and event-goers, the revamped experience will emphasize everything that is Iowa. For comprehensive coverage of this and other local stories,turn to News Directory 3. Discover what’s next as Des Moines welcomes the revitalized Casey’s Center.
Casey’s Center to Replace Wells Fargo Arena in Des Moines
Updated June 04, 2025
The Iowa Events Center announced that Wells Fargo Arena in Des Moines is set to officially become Casey’s Center on July 1. Preparations are underway, with crews scheduled to begin removing the Wells Fargo signage on Monday, June 9.This name change marks the end of a 20-year agreement and the start of a new era with Casey’s General Stores.
The Ankeny-based convenience store chain secured the naming rights after about eight months of discussions with Polk County and oak View Group, which operates the Iowa Events Center. The agreement brings significant changes to the 17,000-seat arena.
The physical change, including sign removal and preparation, is expected to last approximately two weeks. Following this,the new Casey’s Center signage will be installed across the arena’s exterior.
As part of the deal, Casey’s is investing $18.3 million for the naming rights.The transition will also introduce a new Casey’s grab-and-go store near the arena’s south entrance, along with updated food options such as Casey’s pizza and branded snacks. Improved concourse wayfinding and new exterior digital signage are also planned.
“This is more than a name change — it’s an chance to enhance the fan experience and celebrate a partnership rooted in Iowa pride,” said Chris Connolly,general manager of the Iowa Events Center.
What’s next
With the transition to Casey’s Center,visitors can anticipate an enhanced experience featuring new amenities and offerings that reflect the partnership’s commitment to Iowa.