West Ham & BoyleSports: New Shirt Deal Confirmed
West Ham United strikes a lucrative new shirt deal with BoyleSports valued at £12 million, capitalizing on the prospect before the Premier League’s gambling sponsorship ban. This agreement sees BoyleSports replace Betway, marking a significant shift for the Hammers and setting the stage for the upcoming season. The move comes ahead of the 2026/27 season, when the Premier league will prohibit front-of-shirt sponsorships from gambling firms. News Directory 3 keeps you in the know about these fast-moving developments. What strategies will West Ham deploy to secure a new front-of-shirt sponsor after the gambling ban? discover what’s next for the team and its partnerships.
West ham United Secures BoyleSports shirt Deal Before Gambling Ad Ban
West Ham United has entered into a one-year front-of-shirt sponsorship agreement with BoyleSports, an Irish gambling firm.The gambling sponsorship deal, reportedly worth £12 million, allows the club to capitalize on such partnerships before the Premier League’s impending ban.
BoyleSports replaces Betway, whose deal with the Hammers ran from 2019 to the end of the 2024/25 season and was valued at £10 million per season. This move marks BoyleSports’ return to sponsoring a top-flight English club, having previously partnered with Sunderland.
The Premier League is set to prohibit front-of-shirt sponsorships with gambling companies starting in the 2026/27 season. Last season, 11 teams had such deals, compared to eight for the 2023/24 season.
What’s next
West Ham will wear the BoyleSports-branded shirts for the upcoming season. The club will then need to seek a new front-of-shirt sponsor for the 2026/27 season, complying with the Premier League’s new regulations regarding gambling advertisements.