What Not to Wear Stars Stacy London and Clinton Kelly Join TODAY

Stacy London and Clinton Kelly, former co-hosts of the hit makeover series “What Not to Wear,” are reuniting for a new podcast titled “Why’d They Wear That?” as announced during their appearance on TODAY with Jenna Bush Hager and Sheinelle Jones.

The podcast marks another collaborative project for London and Kelly following their reconciliation after a decade-long feud, which they publicly addressed in 2023 and detailed further in 2024. Their renewed partnership has already led to the development of a new Prime Video show, “Wear Whatever the F You Want,” which emphasizes personal style over rigid fashion rules.

During their TODAY appearance, London and Kelly discussed the inspiration behind the podcast, explaining that it will explore the personal and cultural reasons behind clothing choices across different eras and individuals. The show aims to move beyond judgment and instead foster understanding of how fashion reflects identity, memory, and self-expression.

London emphasized that the podcast will not focus on critiquing outfits but on uncovering the stories behind them, saying they want to understand “why people wore what they wore” without applying modern fashion standards to historical or personal choices. Kelly echoed this sentiment, noting that clothing often communicates deeper narratives about confidence, culture, and emotional resilience.

The duo described their dynamic as one of mutual respect and shared curiosity, with London referring to their role as “fairy godmothers” of style—guides who help people express themselves rather than conform to external expectations. This philosophy extends to the podcast, which seeks to create space for honest conversations about fashion without shame or prescriptive rules.

Their appearance on TODAY coincided with the promotional rollout of both the podcast and the upcoming Prime Video series, signaling a sustained return to collaborative work after years of estrangement. Both London and Kelly, now 55, confirmed they had worked through their differences during candid conversations held as the pandemic was ending, describing the process as emotional and necessary for rebuilding trust.