The 2024 Guangdong Province “Hundred Counties, Thousand Towns, and Ten Thousand Villages” Series – Wancun Basketball Tournament “Haitian Creative Plaza Cup” Zhanjiang City Level Competition

The opening ceremony of the 2024 Guangdong Province “Hundred Counties, Thousand Towns, and Ten Thousand Villages” Series – Wancun Basketball Tournament “Haitian Creative Plaza Cup” Zhanjiang City Level Competition was officially held at Haitian Creative Plaza on the evening of September 14.

Advancing National Fitness and Economic Development

With the in-depth advancement of national fitness, “sports +” is becoming a new driving force for economic and social development. Zhanjiang focuses on “sports + tourism“, “sports + culture” and “sports + consumption”. By optimizing public fitness facilities, organizing and promoting large-scale sports events, planning sports tourism routes, etc., it continues to create new scenes and new ways of playing to attract more citizens to participate in sports.

The Wancun Basketball Tournament

The Wancun Basketball Tournament will be held from September 14 to October 1, connecting the Mid-Autumn Festival and National Day. By lighting up the “highlight moments” during the “double festivals”, it will show the unique charm of Zhanjiang’s “hundreds of millions of projects” and rural revitalization. The Wancun Basketball Tournament allows athletes, coaches, referees, etc. from different towns and villages to go to the same stadium, and also attracts audiences, citizens, and tourists to participate in activities such as stadium events, ceremony celebrations, and interactive games.

A Stage for Cultural Exchange and Local Vitality

A sports event is not only a stage for competition, but also a stage for cultural exchange. For the host city, it is a window to show the local vitality, scenery, and unique culture. In particular, the event connects the “double festivals” and will further explore new scenes and new formats such as “sports + festivals” and “sports + consumption”. If we can seize the opportunity to further release the event dividends and extend the event chain, it is expected to attract more people to shift from “participating in a game” to “playing all over a city.”

Media Involvement and Social Media Promotion

The Wancun Basketball Tournament has the deep involvement of the media. Zhanjiang Daily, as one of the co-organizers of the event, “will conduct comprehensive publicity and reporting on the event through a combination of online and offline methods.” The down-to-earth, highly interactive, and youthful dissemination of the Wancun Basketball Tournament on social media, especially combined with the optimistic enthusiasm and comfortable and leisurely life aesthetics presented by Zhanjiang, is conducive to showing the image of “Fresh Zhanjiang” to more netizens.

A Good Game Lights Up a City

A good game lights up a city. The appearance of sports-themed city landmarks and the planning of urban sports tourism routes will polish the new city culture business card. “Games” and “city” support each other, allowing the city to serve the needs of the games and the games to help the city develop. More surging development momentum will continue to accumulate in the “two-way rush” between the city and the games. We look forward to the Wancun Basketball Tournament exploring more new “sports +” and “games +” models to empower urban development and enhance the happiness of the people.