Whoop Faces Another Lawsuit

Health tracker company Whoop is currently navigating a series of legal challenges, ranging from offensive lawsuits against competitors to a proposed class action regarding user data privacy.

The company recently filed a lawsuit against Bevel, a health app, alleging that the app copied core elements of Whoop’s brand. The legal action centers on trade dress, a legal term referring to the visual appearance and feel of a product.

Bevel does not manufacture hardware. Instead, it provides an app that analyzes health data from various wearables to offer insights on exercise, stress, and sleep. While Bevel does not integrate with Whoop directly, it utilizes data from the Apple Health app, which serves as a storage location for Whoop band data.

Grey Nguyen, the CEO of Bevel, responded to the lawsuit on April 3, 2026, claiming that Whoop is utilizing its resources to engage in lawfare rather than focusing on innovation. Nguyen noted that Bevel is a 20-person team competing against a company with over 800 employees and a valuation of $10 billion.

This is not the first time Whoop has targeted competitors over the appearance of their products. In October 2025, Whoop filed a similar lawsuit against Polar, a manufacturer of screenless fitness wearables.

Privacy and Data Sharing Allegations

While pursuing intellectual property claims, Whoop is also defending itself against a proposed class action lawsuit, Lomeli v. Whoop, Inc., which was filed on August 13, 2025.

The lawsuit alleges that Whoop unlawfully shared sensitive personal health data and in-app activity with a third-party tracker called Segment without obtaining user consent. The complaint asserts that this data sharing occurred through the Segment tracker embedded within the Whoop app.

According to the filing, the information shared included:

• Personal identifiers such as full names, email addresses, birthdays, genders, and cities.
• Physical metrics including height and weight.
• Health vitals such as heart rate, sleep patterns, stress levels, and reproductive health metrics.
• User activity, including usernames, mobile device details, and the titles of health-centered educational videos viewed within the app.

The lawsuit describes the shared information as a treasure trove of personal data, alleging violations of the Video Privacy Protection Act of 1988 and the California Civil Code.

Business Model and Market Position

Whoop distinguishes itself in the wearable market by avoiding the traditional gadget model. Instead of selling a standalone device, Whoop operates as a subscription-based performance system.

The company’s hardware consists of a screenless wearable strap that monitors activity and vitals 24 hours a day. This strap is bundled with a subscription service that costs between $199 and $359 per year, depending on whether the user selects the One, Peak, or Life tier.

The subscription provides access to the Whoop app, which delivers personalized coaching, recommendations, and health insights based on the data collected by the strap.

The company’s aggressive legal and competitive posture comes amid significant financial growth. Whoop announced it raised $575 million in capital during the first week of April 2026.

These developments occur as wearables gain broader political and public health attention. Robert F. Kennedy Jr., the Health Secretary, has stated that wearable health devices are central to his public health agenda and expressed a desire for every American to use one.