Whoopi Goldberg Launches WhoopInk Publishing Imprint

Whoopi Goldberg, the Oscar-winning actor and co-host of The View, has launched a new publishing imprint called WhoopInk. The venture is a partnership with Blackstone Publishing, aimed at expanding the range of voices available to readers.

The primary objective of WhoopInk is to bring fresh, diverse new talent to the marketplace. The imprint will focus on publishing works that span across various genres, seeking to highlight influential voices and new authors.

Goldberg’s Role and Involvement

According to Blackstone Publishing, Goldberg will be intimately involved with the operations of the imprint. Her role will extend beyond curation to include active participation in cover design and promotional strategies for the titles published under the WhoopInk label.

I am personally looking forward to finding new authors, working with established authors, and bringing influential voices into this curated imprint

Whoopi Goldberg

Goldberg’s transition into the role of a publishing partner follows a prolific personal writing career, during which she has had more than a dozen of her own books published.

Upcoming Titles and Collaborations

The imprint has already identified several upcoming projects. Among them is the next novel in the Pignon Scorbion & the Barbershop Detectives mystery series, written by Rick Bleiweiss.

Bleiweiss is a Blackstone executive who previously collaborated with Goldberg when he signed her bestselling memoir, Bits and Pieces: My Mother, My Brother, and Me, for the publisher.

In addition to outside talent, Goldberg plans to release some of her own work through WhoopInk. This will include a follow-up to Bits and Pieces.

The original memoir, Bits and Pieces, is scheduled for release in paperback during the week of April 13, 2026.

Industry Context of Celebrity Imprints

The establishment of WhoopInk aligns with a growing trend of high-profile entertainers overseeing their own publishing imprints to curate specific types of literature and support new writers.

In recent years, other public figures who have launched their own imprints include Questlove, John Legend, and Sarah Jessica Parker.

Beyond full imprints, several celebrities have utilized book clubs to influence the literary marketplace and drive readership. This group includes Dua Lipa, Dakota Johnson, and Reese Witherspoon.

By partnering with Blackstone Publishing, Goldberg intends to leverage her industry experience and platform to integrate diverse narratives into the mainstream publishing landscape.