Wicked Revolutionizes Theater: The Rise of Phones in Live Performances

Cellphone Use in Movie Theaters: A Growing Concern

Last weekend’s release of Wicked attracted many viewers, but it also sparked discussions about behavior in movie theaters. Culture writer Amil Niazi highlighted a decline in theater etiquette, noting that some people treat theaters like their living rooms. This trend includes talking during films and singing along, but cellphone use has become the most controversial.

Photos and videos of Wicked have gone viral on social media, primarily taken by enthusiastic fans and influencers. Niazi expressed concern that many fans do not consider how their actions disrupt others. Some responses on social media show a lack of awareness or concern for those around them.

The rise in phone use might be a result of younger audiences who missed out on theater-going experiences during the COVID-19 pandemic. Niazi emphasized the need for theaters to address this behavior since staff are often not present to intervene.

Robert Cousins, Cineplex’s senior vice-president, shared a different perspective. He believes that changing social norms from other entertainment experiences have influenced theater behavior. He noted that while smaller chains like Alamo Drafthouse enforce rules, Cineplex does not plan to crack down. Instead, they aim to maintain a fun atmosphere, avoiding excessive policing.

Regarding the issue of piracy, Cousins stated that as long as people don’t reveal major plot details or record extended scenes, it isn’t considered piracy. He pointed out that sharing clips is a way for viewers to express enjoyment.

The decline of shame around disruptive behavior is concerning. Cathy O’Neil, a mathematician and author, explained that shame has historically kept people within social norms. However, differing beliefs among younger audiences weaken this force. As social media encourages attention-seeking behavior, the impact of collective shame diminishes.

O’Neil warned that if enough people embrace phone use in theaters, it may become the new norm. In contrast, traditionalists who prefer quiet movie experiences might need to adapt.

In summary, cellphone use in theaters poses challenges. Balancing enjoyment, social media presence, and communal respect is essential for improving the movie-going experience.