2025 was yet another landmark year in UK women’s sport – but the biggest questions about its route to commercial maturity are still unanswered.
There were two helpings of major international success for English women last year. In football, the lionesses retained their title in dramatic fashion in the UEFA Women’s Euro in Switzerland. Then the Red Roses stamped their authority all over a highly remarkable women’s Rugby world Cup to take the crown on home turf.
Those achievements have helped keep women’s sport high on the agenda: 32% of fans and 62% of professionals – including 71% of women working in the industry – say thay have become more interested in it over the past 12 months.
David Thompson brings 14 years of comprehensive sports journalism experience to NewsDirectory3. He previously worked as a senior sports correspondent covering major leagues including NFL, NBA, MLB, and NCAA championships. His expertise includes player trades, team strategies, sports business, and emerging trends in athletic performance. David has exclusive relationships with coaches, players, and sports executives across multiple leagues.
