Women’s Sport Industry Report 2026

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2025 was yet another landmark ‌year in UK women’s sport – but the biggest questions‌ about its route to commercial‍ maturity are still unanswered.

There were two helpings of major international ⁣success for English women last year. In football, the lionesses retained their ​title in dramatic‍ fashion ‍in the ⁢UEFA Women’s Euro in Switzerland. Then the Red Roses stamped their authority all over a highly remarkable women’s Rugby world Cup to take the crown on home turf.

Those achievements have ⁢helped keep women’s sport high on the agenda: 32% of fans and 62% of professionals – including 71% of women‌ working ⁢in the industry – ​say thay have become more interested in it over⁤ the past 12 ⁤months.

Sponsors are increasingly waking up to the⁣ unique potential of women’s ⁣sport. Still,‍ it is indeed also a space⁣ that deserves and demands a properly tailored strategy.

In⁤ 2025 ELEMIS became the first skincare brand to enter Formula 1,signing a multi-year agreement ⁣with Aston ⁢martin Aramco.In this chapter the company’s⁤ Global Chief Partnerships Officer, Amy Mansell, emphasises ​the need to add value,​ not noise, through female-focused sponsorships – amplifying women’s voices and⁤ setting the conversation on their terms.