Women’s Sport Industry Report 2026
- 2025 was yet another landmark year in UK women's sport - but the biggest questions about its route to commercial maturity are still unanswered.
- There were two helpings of major international success for English women last year.
- Those achievements have helped keep women's sport high on the agenda: 32% of fans and 62% of professionals - including 71% of women working in the industry -...
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2025 was yet another landmark year in UK women’s sport – but the biggest questions about its route to commercial maturity are still unanswered.
There were two helpings of major international success for English women last year. In football, the lionesses retained their title in dramatic fashion in the UEFA Women’s Euro in Switzerland. Then the Red Roses stamped their authority all over a highly remarkable women’s Rugby world Cup to take the crown on home turf.
Those achievements have helped keep women’s sport high on the agenda: 32% of fans and 62% of professionals – including 71% of women working in the industry – say thay have become more interested in it over the past 12 months.
In 2025 ELEMIS became the first skincare brand to enter Formula 1,signing a multi-year agreement with Aston martin Aramco.In this chapter the company’s Global Chief Partnerships Officer, Amy Mansell, emphasises the need to add value, not noise, through female-focused sponsorships – amplifying women’s voices and setting the conversation on their terms.
