Women’s World Cup: India vs Pakistan Shatters Viewership Records
- The ongoing ICC Women's Cricket World Cup is experiencing record-breaking viewership and stadium attendance, significantly exceeding figures from the 2022 edition.
- Pakistan match has become the highest-rated league-stage game in the tournament's history for television viewership.
- The first 13 matches of the tournament have already attracted over 60 million viewers across digital platforms, a five-fold increase from the 2022 edition.
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ICC Women’s Cricket World Cup 2025: Viewership and Attendance Surpass Previous Records
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The ongoing ICC Women’s Cricket World Cup is experiencing record-breaking viewership and stadium attendance, significantly exceeding figures from the 2022 edition. Data released by the ICC and JioHotstar highlights a surge in engagement across both digital and conventional platforms.
Record-Breaking viewership Numbers
The India vs. Pakistan match has become the highest-rated league-stage game in the tournament’s history for television viewership. The first 11 matches, including India’s contests against Sri Lanka, pakistan, and South Africa, reached a combined audience of 72 million viewers – a 166% increase compared to the equivalent stage in the previous tournament, according to the ICC. Total viewing minutes have also skyrocketed, jumping 327% to 6.3 billion minutes.
The first 13 matches of the tournament have already attracted over 60 million viewers across digital platforms, a five-fold increase from the 2022 edition. Total watch time has reached 7 billion minutes,representing a twelve-fold increase from the previous tournament as reported by ESPNcricinfo.
The India vs. Australia game on October 12th set a new benchmark, achieving a peak of 4.8 million concurrent viewers on JioHotstar, marking an all-time high for women’s cricket viewership according to ICC and JioHotstar data.
Healthy Stadium Attendance
Stadium attendance has been robust, especially for matches featuring India in India and Sri Lanka in Sri Lanka. Though,games involving visiting teams without significant local interest have experienced lower attendance figures. In Colombo, matches not featuring Sri Lanka or India have sometimes drawn crowds in the low thousands, though inclement weather has also been a contributing factor.
Looking Ahead to the 2025 Edition
The ICC Women’s World Cup 2025, scheduled to be hosted by India, is already generating significant anticipation. The current tournament’s success suggests a continued growth trajectory for women’s cricket, both in terms of viewership and participation. The ICC is actively working to further promote the sport and expand its global reach. The ICC Women’s World Cup 2025 schedule and participating teams will be announced in due course.