World Games Chair & ISB CEO Q&A
World Games Series Aims to Attract Diverse Sponsors with New Platform and Enhanced Exposure
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The World Games series is actively seeking to broaden its sponsorship base by attracting companies from a wider array of industries, moving beyond conventional sports partners. This strategic push aims to leverage the growing opportunities for exposure offered by the series,particularly through its World Games series events.
Expanding the Sponsorship Portfolio
The institution is keen to replicate the success seen with partners like Sichuan Airlines in other sectors. The goal is to bring in companies that can offer valuable “value in kind” contributions, enhancing the overall experience of the events.
The Power of “Value in Kind”
“We’re looking for value in kind – the experience the sponsors bring to these events can be very helpful,” a representative explained.This approach recognizes that sponsorship is not just about financial investment, but also about the unique skills, services, and expertise that partners can contribute.
Leveraging New platforms for Greater Exposure
A key element of this strategy is the upcoming launch of a new platform. This platform is designed to offer sponsors significantly more avenues for visibility and engagement then previously available.
Unlocking New Sponsorship Opportunities
“Also, with the help of the new platform we are launching, we’re in a situation where sponsors can be presented and receive exposure in more ways than before,” the representative added. This innovative approach promises to deliver enhanced value to sponsors, making the World Games Series an even more attractive proposition.
The World Games Series is poised for meaningful growth, and its proactive approach to sponsorship is a testament to its forward-thinking strategy. By embracing a wider range of partners and utilizing new technological platforms, the series is setting itself up for a prosperous and mutually beneficial future.