World of Alidia Controversy: “Money Burned” Criticism
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Badfluence: Investigating World of Alidia
Table of Contents
A documentary inquiry by Svenska Dagbladet and Podme, reported by Matilda Blom, into the influencer Vanja Wikström and the World of Alidia NFT project.
Date of Reporting: October 2, 2025
Investigation Overview
In 2025, reporter Matilda Blom investigated the activities of influencer Vanja wikström, focusing on her involvement with the World of Alidia project. The investigation involved interviews with key individuals, including Wikström and Niklas Malmqvist, as well as analysis of documents, online activity, and official records.
The documentary features interviews with approximately twenty individuals, including followers identified as “Lisa” and “Daniella,” who invested in World of alidia. Excerpts from interviews are prominently featured in section three of the documentary.
Sources and Research Methods
The investigation utilized a multi-faceted approach to gather data:
- Interviews: Vanja Wikström, Niklas malmqvist, and approximately twenty other individuals (some appearing in the documentary, others providing background).
- Archival Research: The Wayback Machine was used to access archived versions of the World of Alidia website,including its roadmap and strategic documents.
- Social Media Analysis: Posts from Vanja Wikström’s Instagram account and blog were reviewed.
- Discord Records: Recordings and posts from the World of Alidia project’s Discord server were analyzed.
- NFT Marketplace Data: Trading activity of World of Alidia NFTs was tracked on Opensea.
- Official Records: Contact was made with the following Swedish authorities:
- Police
- Swedish Consumer Agency
- General Compensation Agency
- Swedish Criminal Investigation Authority
- Swedish Financial Supervisory Authority
- Government Documents: Documents were obtained from the Swedish Tax Agency and the Swedish Companies Registration Office.
- Media Monitoring: A large number of podcasts and news articles were reviewed.
Documentary Production Team
The documentary was a collaborative effort involving the following individuals:
| Role | Name |
|---|---|
| Reporter | Matilda Blom |
| Editor | Louise Andrén Meiton |
| Executive Producer (Podme) | Joni Söderström Winter |
| Project Manager (SvD) | Teresa Stenler von Matérn |
| Graphic Form | Paulina de Klerk and Henrik Malmsten |
| Photo | Staffan Löwstedt |
| Sound Picture | Timmie Strandberg |
| Cut and Mix | Johan Kalén |
| Social Media | Matilda Lundberg |
| Digital Consignment | Magnus Helander |
| Editorial Staff | Dennis Tihinen, Erik Hedtjärn, Erik Wisterberg, Tove Leffler, Sofia gere, and Lovisa Falk |
Contact Information
For inquiries related to the documentary, please email badfluence@svd.se.