World Television Day 2024: De Essentiële Rol van Total Video in Democratie

World Television Day 2024

World Television Day celebrates Total Video’s role in democracy. Television informs citizens, provides reliable information, and promotes media diversity, especially in an era of rising misinformation. A 30-second video is broadcast on various European TV channels and shared on digital platforms by egta, ACT, and the Global TV Group.

Key Messages for 2024:

• Informing the Public: Total Video offers vital information that encourages citizen engagement and participation in society.

• Reliable Medium: Television adheres to strict editorial standards, making it a trustworthy source against misinformation and promoting transparency.

• Broad Reach and Accessibility: TV reaches a diverse audience across all platforms, ensuring democratic access to information for everyone, regardless of location or socioeconomic status.

• Shared Cultural Moments: Total Video fosters connections across generations, enabling dialogue and shared experiences.

Advertising enhances TV’s role in democracy by providing significant funding. It ensures media freedom and supports creating high-quality, reliable content free from political influence.

This edition of World Television Day highlights TV’s unmatched reach and reliability in fostering cultural and social dialogue, reinforcing democracy’s importance.

Quotes:

• Katty Roberfroid, egta Director: “Total Video is crucial for informing citizens and supporting democratic participation. Advertising ensures TV’s independence and the creation of impactful content.”

• Michel van der Voort, Screenforce Director: “Our broadcasters are evolving into premium video platforms. Trust from advertisers is essential for survival in a competitive market. It allows us to produce quality and independent content amid misinformation.”

About World Television Day:

Established by the United Nations in 1996, World Television Day recognizes television’s power and versatility. The 2024 theme is promoted through a video made with The Global TV Group, ACT, EBU, and egta. For more information, visit World Television Day.

About Screenforce:

Screenforce is the Dutch TV marketing organization. It helps advertisers and media agencies maximize advertising around premium video content. Screenforce provides TV information, services for advertisers, and represents member interests in public affairs. Its members include Ster, Ad Alliance, and Talpa Network.

Source: Screenforce/BM