WSL Appoints IMG to Boost Global Reach
WSL Football & IMG Partnership: International Media Rights
This document details the partnership between WSL Football (barclays women’s Super League & BWSL2) and IMG for international media rights depiction.
Key Highlights:
Partnership: WSL football has appointed IMG as its exclusive international media rights representative.
Goal: To drive further international growth of the BWSL and BWSL2. Duration: Multi-year partnership.
Global Audience: Reached a combined 72.1 million globally in the 2024-25 season (according to YouGov).
New Broadcast Deals (2025-26 Season):
The following broadcast deals have been secured for the 2025-26 season:
| Territory | Broadcaster |
|---|---|
| Australia | Stan Sport |
| Spain | Movistar |
| MENA (middle East & North Africa) | Dubai TV |
| Italy | SkyItalia |
| Brazil | GOAT & X-Sports |
| China | Qiyi, Huya, Migu |
| Mexico & Central America | Fox |
| Southeast Asia | (not specified – major platforms) |
Quotes:
Zarah Al-Kudcy (Chief Revenue Officer, WSL Football): “IMG brings a wealth of experience, expertise, and crucially in-market global relationships, making them the ideal partner to elevate the international visibility of the BWSL. In a short time, they’ve already proven their value-demonstrating their commitment and the significant impact they can make in growing the women’s game worldwide.”
Hugo Lavell (VP, Football, Europe & africa, IMG): “WSL Football has built a loyal, international fanbase for its leagues and we believe the BWSL has all the ingredients to become one of the UK’s most popular sporting exports. We are delighted to embark on this partnership with WSL Football, powered by our passion for driving the global profile and commercial appeal of elite Women’s Football.”
Further Information:
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