WWE & Seagram’s: New Beverage Partnership
- World Wrestling Entertainment (WWE) is entering the ready-to-drink alcohol market through a multi-year partnership with Seagram's.
- The collaboration will produce the Seagram’s Escapes Spiked WWE Series,featuring flavors like Rumble Punch,Slammin’ Blueberry,and Pineapple Powerhouse,according to Seagram's website.
- As part of the agreement, Seagram's will receive prominent sponsorship placement on WWE's LED signage, including ring posts and graphics during the Money in the Bank event. Additional...
WWE and Seagram’s are joining forces in a groundbreaking deal, marking the wrestling giant’s debut into the alcoholic beverage market! This multi-year partnership will bring fans the Seagram’s Escapes Spiked WWE Series, showcasing exciting flavors like Rumble punch, Slammin’ Blueberry, and Pineapple Powerhouse. The collaboration goes beyond just the drinks, encompassing prominent sponsorship placements, and LED signage at major WWE events, including Money in the Bank. this strategic move highlights WWE’s commitment to expanding its brand reach. Plus, expect a new digital content series and talent appearances. Explore further angles on this news story direct from News Directory 3.With the Seagram’s Escapes spiked WWE series set to hit shelves soon, how will this partnership impact the WWE universe? Discover what’s next …
WWE and Seagram’s Team Up for New Line of Spiked Drinks
Updated May 28, 2025
World Wrestling Entertainment (WWE) is entering the ready-to-drink alcohol market through a multi-year partnership with Seagram’s. The deal marks WWE’s first foray into licensed alcoholic beverages.
The collaboration will produce the Seagram’s Escapes Spiked WWE Series,featuring flavors like Rumble Punch,Slammin’ Blueberry,and Pineapple Powerhouse,according to Seagram’s website.
As part of the agreement, Seagram’s will receive prominent sponsorship placement on WWE’s LED signage, including ring posts and graphics during the Money in the Bank event. Additional sponsorship integrations are planned for SummerSlam and Survivor Series.
The partnership also involves a new digital content series featuring WWE talent and in-market appearances at Seagram’s-sponsored events.
While financial details remain undisclosed,the deal was reportedly managed internally by TKO EVP of Global Partnerships Grant Norris-Jones and WWE VP of U.S. Business Development & Global Partnerships Jesse.
Other alcohol brands that have recently partnered with WWE include Angry Orchard Hard Cider, Mike’s Harder Beverage Co., Real American Beer, and Wheatley Vodka.
What’s next
Fans can expect to see the Seagram’s Escapes Spiked WWE series beverages on shelves soon, along with increased Seagram’s presence at WWE events and online.