XPERI Vice President Lang Zhengwu: Consumers have become accustomed to the audio and video membership payment model – Economic Observer Network – Professional financial news website
Economic Observer Network reporter Tian Jin On October 25, at the 2024 Pay extra for exclusive, premiere, HD content.
XPERI is the parent company of DTS. Since its establishment in 1993, DTS has mainly provided a complete set of solutions for film and home entertainment audio. XPERI also includes five major technology brands including HD Radio, covering visual, audio and video solutions.
In the past few years, XPERI has continuously expanded its partners in video, music, automobile and other fields. Through cooperation with enterprises in different fields, Lang Zhengwu found that domestic consumers’ consumption orientation towards audio and video shows four major characteristics, including the gradual diversification of audio and video consumption scenarios, the becoming mainstream of high-quality audio-visual experience, and the gradual diversification and maturity of payment models. , short videos and long videos are differentiated.
In terms of audio and video consumption scenarios, Lang Zhengwu introduced that users’ content consumption behavior covers multiple scenarios from home theaters to in-car entertainment and mobile devices. Such changes have also brought broader prospects for the company’s business expansion.
In terms of payment mode, QQ Music has launched a new DTS customized sound effect in the recently launched version 13.10. Four DTS sound effects, including pleasant vocals, surround theater, vast sound field, and melodious stage, create different sound field modes. Users can customize the sound field according to their needs. Choose different sound effect modes according to your own listening preferences.
“The original intention of the cooperation between DTS and QQ Music is that QQ Music wants to provide paying users with a unique experience, and we also want to continuously expand partners. In less than one month after the new DTS customized sound effects were officially launched, nearly 5 million users have experienced them In addition to customized sound effects for mobile devices, we are also discussing the production of DTS multi-channel content and expanding into car music with QQ Music.
In the automotive field, DTS has successively formed cooperation with many car companies such as Changan, Geely, GAC, and Great Wall in recent years, and the cooperation mainly focuses on audio solutions. At the Experience Day, DTS publicly demonstrated the latest in-vehicle entertainment experience solution DTS AutoStage Video Service powered by TiVo for the first time in China, which is designed to provide cars with a personalized integrated radio, podcast, music, TV and movie experience. This solution It is also included in the latest in-car entertainment system of the BMW 5 Series.
Lang Zhengwu said that in recent years, for many drivers, cars are no longer a simple means of transportation, but have become a unique “third space.” At the same time, drivers and passengers’ demands for in-car entertainment experience have become higher. What they want is not to switch between a bunch of messy apps on the dashboard, but to be integrated, personalized and keep up with the trend. experience. Therefore, DTS’s latest in-car entertainment experience solution can support audio, video and games, allowing drivers and passengers to have a simple but effective operating experience.
Looking forward to the development prospects of XPERI in the automotive field, Lang Zhengwu said that large automotive screens are a trend in future automotive development. Even in the driverless stage, consumers can work, relax and entertain in the car. XPERI’s technology can give consumers a different experience on the large car screen, including differences in clarity, brightness, viewing experience, etc. Therefore, the company will also usher in a broader space for development.
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