Yerba Madre: Official Partner of 2025 Gold Cup
Yerba Madre, teh leading natural beverage brand, scores a major victory as the official partner of the 2025 CONCACAF Gold Cup. This groundbreaking partnership spotlights the rising popularity of yerba mate within the sports world and its strong cultural ties. Yerba Madre will gain significant visibility at stadiums, including prominent branding and presence in VIP areas, elevating the fan experience. This move underscores the brand’s commitment to sustainability and its innovative sports marketing strategies. Yerba Madre is set to connect with passionate soccer fans throughout North America and amplify its message. For more details on this exciting collaboration, check News Directory 3! Discover what’s next as Yerba Madre fuels the energy of the Gold Cup!
Yerba Madre Scores Partnership with CONCACAF Gold Cup 2025
Updated June 13, 2025
Yerba Madre, the natural beverage brand formerly known as Guayakí Yerba Mate, is now an official partner of the Confederation of North, Central America and Caribbean Association Football (CONCACAF). The partnership highlights the growing popularity of yerba mate and its connection to sports and culture.
The deal makes Yerba Madre an official partner of the 2025 CONCACAF Gold Cup,which kicks off Saturday at SoFi Stadium in Los Angeles with a match between Mexico and the Dominican Republic. This collaboration aims to enhance the fan experience while promoting sustainability.
As part of the agreement,yerba Madre will have its “Extra time” branding displayed on substitution boards,stadium videoboards,and through live public address announcements. The company will also gain field-level visibility to create engaging fan experiences at participating stadiums and serve its beverages in VIP suites, further solidifying its presence in sports marketing.
“As a brand deeply rooted in purpose, regeneration, and cultural connection, Yerba Madre aligns closely with our values and the spirit of our tournament,” said Philippe Moggio, General Secretary at CONCACAF. “This partnership both enhances the fan experience and brings meaningful visibility to sustainability on one of the biggest stages in our region.”
Yerba mate has seen increasing popularity in the United States and has long been a favourite among South American soccer players. Yerba Madre’s sports marketing strategy emphasizes cultural reverence, environmental restoration, and community participation.
“As a leader in regenerative business, we are excited to be the frist yerba mate partner for pro soccer and are inspired by the power of connecting and energizing people through sport,” said Emily Kortlang, Chief Marketing Officer at Yerba Madre. “We are proud to work with CONCACAF to share that spirit with a growing community of passionate soccer fans at this world-class tournament happening across North America this summer.”
What’s next
Yerba Madre plans to leverage this partnership to further expand its brand presence and connect with soccer fans across North America, promoting both its beverages and its commitment to sustainability and cultural values.