Yoga Yotea: New Look, New Format
- The Yotea cold tea line, produced by Conserve Italia under the Yoga brand, is sporting a redesigned look, aligning its packaging aesthetics with the company's fruit juice offerings.Additionally,...
- The updated packaging coincides with the reintroduction of the 500-milliliter PET bottle, a size previously favored by consumers.
- Distribution of the new 500ml bottle to bars and cafes began in May, alongside the classic 200-milliliter glass bottle.
Yoga Brand Refreshes Yotea Line with New Look, Bottle Size
Table of Contents
The Yotea cold tea line, produced by Conserve Italia under the Yoga brand, is sporting a redesigned look, aligning its packaging aesthetics with the company’s fruit juice offerings.Additionally, a 500-milliliter PET bottle is being reintroduced.
Return of the 500ml Bottle
The updated packaging coincides with the reintroduction of the 500-milliliter PET bottle, a size previously favored by consumers. This format replaces the 360-milliliter PET bottle that had been in use sence 2020.
Distribution of the new 500ml bottle to bars and cafes began in May, alongside the classic 200-milliliter glass bottle.
Modernized Graphics
Both bottle sizes feature a new, more modern and elegant graphic design. The updated look incorporates the color schemes used in yoga’s fruit juice line, featuring colored vertical bands to create a cohesive visual identity across all Yoga product lines.
According to the company, the packaging refresh aims to strengthen the Yotea brand’s identity and reinforce its position in the Horeca (hotel/restaurant/café), vending, and large-scale retail channels. Formats sold through vending machines and large retailers will also feature the new design.
Same Recipe, High Quality
While the packaging has been updated, the Yotea recipes remain unchanged. The teas are based on a black tea from India, chosen for its flavor and thirst-quenching properties, for the peach and lemon flavors. The green tea flavor uses green tea, known for its antioxidant properties. All recipes are clean label, without preservatives or dyes.
# Yoga Brand Refreshes Yotea Line with New Look and Bottle Size: Your Top Questions Answered
Are you a fan of refreshing iced tea? Have you noticed that the Yoga brand’s Yotea line has a fresh new look? Let’s dive into the details of the recent changes!
## What’s New With Yotea?
The Yotea cold tea line, produced by Conserve Italia under the Yoga brand, has undergone a important refresh. This includes updated packaging and the reintroduction of a familiar bottle size.
### What has changed recently?
The primary changes are the updated packaging design and the reintroduction of the 500-milliliter PET bottle size.
### What does the new packaging look like?
The packaging now features a modernized and elegant graphic design. It incorporates the color schemes used in Yoga’s fruit juice line, using colored vertical bands to create a consistent visual identity across all Yoga product lines.
## Why the Refresh?
This refresh aims to strengthen the Yotea brand’s identity and its position in various sales channels.
### What are the goals behind this packaging refresh?
According to the company, the packaging refresh wants to strengthen the Yotea brand’s identity and to reinforce its presence in the Horeca (hotel/restaurant/cafe), vending, and large-scale retail channels.
### How does the brand refresh enhance its identity?
By aligning the packaging aesthetics with Yoga’s fruit juice offerings,the refreshed design creates a more cohesive brand image. This is achieved using common color schemes and design elements across the product lines.
## The Return of the 500ml Bottle
A key update is the return of a consumer favorite.
### What bottle size is being reintroduced?
The 500-milliliter PET bottle is making a comeback.
### What size was previously in use?
the 360-milliliter PET bottle was used before the 500ml bottle, which had been in use as 2020.
### Where can I find the new 500ml bottle?
Distribution of the new 500ml bottle to bars and cafes began in May.
## Focus on Quality
While the packaging has changed, the quality remains the same.
### Has anything changed about the recipes?
No, while the packaging looks different, the Yotea recipes remain unchanged.
### What kind of tea is used in Yotea?
The peach and lemon flavors are based on a black tea from India, chosen for its flavor and thirst-quenching properties. The green tea flavor uses green tea, known for its antioxidant properties.
### Are there any additives in the Yotea recipes?
All Yotea recipes are “clean label,” meaning they’re made without preservatives or dyes.
## Comparing the New and Old
Here’s a fast comparison of the changes:
| feature | Before | After |
|---|---|---|
| Bottle size (for some retailers) | 360ml PET | 500ml PET (reintroduced) |
| Graphic Design | Older design | Modernized,elegant design with color scheme from Yoga fruit juice line |
| recipes | Unchanged | Unchanged – Uses black tea (Peach/Lemon) and green tea (Green tea) |