Yoplait Petit Filous Unsweetened Yogurt for Kids – News
- Yoplait is launching a new product, Petits Filous Natural, a 450g sharing pot of yogurt.
- * Nutritional Focus: The yogurt is fortified with calcium and vitamin D and contains no added sugar,addressing concerns about children's nutritional deficiencies.
Here’s a summary of the provided text:
Yoplait is launching a new product, Petits Filous Natural, a 450g sharing pot of yogurt.
Key points:
* Nutritional Focus: The yogurt is fortified with calcium and vitamin D and contains no added sugar,addressing concerns about children’s nutritional deficiencies.
* Addressing a Deficiency: Over 1 million UK children are at risk of poor growth due to calcium and vitamin D deficiencies.Nearly 20% of 4-10 year olds are clinically deficient in vitamin D, leading to a rise in bone health issues like rickets.
* Market Gap: Yoplait identified a gap in the market for fortified yogurt options, as many children are already consuming plain and Greek yogurts.
* Marketing Outlook: Ewa Moxham, head of marketing at Yoplait, highlights the need for fortified options to support healthy growth.
The article also includes an image of the product.