The smartphone’s dominance in everyday photography may be waning, particularly among young women. A recent study from Japanese company DNP Photo Imaging indicates a growing trend of women in their 20s opting for dedicated cameras – compact cameras, DSLRs, film cameras, and even instant cameras – over their smartphone cameras.
The survey, conducted in January 2026 and published in early February, polled 601 women and revealed that one in four are now taking more photos with devices other than their smartphones. While 86% of women aged 20-49 still identify their smartphone as their primary camera, the shift among younger demographics is notable. Specifically, 35% of respondents in their 20s reported an increase in using cameras beyond their phones.
This isn’t simply a rejection of smartphone cameras, which have become increasingly sophisticated with features like high megapixel counts and computational photography. Instead, it appears to be a deliberate move towards a more intentional and diversified approach to image capture. The study found that when asked what constitutes a “good” photo, 47% of respondents prioritized “strong memories or experiences,” while 43% valued “beautiful colors and textures.” This suggests a desire for images that go beyond quick snapshots and emphasize artistic expression and emotional connection.
The types of cameras gaining traction vary. Among the 20-something respondents choosing alternatives to smartphones, 17% are using compact digital cameras, 15% are opting for digital SLRs, 10% are embracing film cameras, and 9% are choosing instant cameras. This diverse range indicates a broad appeal for different photographic experiences and aesthetics.
This trend aligns with a broader movement towards “digital minimalism” observed among younger generations. As smartphones have become increasingly central to daily life, absorbing the functionality of numerous standalone devices – alarm clocks, maps, music players, and more – some users are experiencing what’s been described as “digital burnout.” The constant connectivity and stream of notifications can be overwhelming, leading individuals to seek ways to disconnect and simplify their digital lives.
The resurgence of single-purpose devices, as highlighted in recent reports, is a key component of this trend. Rather than relying on a single device for everything, users are intentionally reintroducing dedicated tools for specific tasks. This isn’t about abandoning technology altogether, but rather about using it more deliberately and mindfully. The appeal of a dedicated camera, for example, lies in its focused functionality – it’s designed specifically for taking pictures, without the distractions of social media, messaging apps, or email.
This phenomenon is also reflected in the renewed interest in other “retro” technologies. Reports from June 2025 indicate a growing demand for devices like Blackberry phones, iPods, and Walkmans, driven by a desire for a simpler, less intrusive technological experience. Gen Z is actively seeking out these older devices, often sharing their finds and customizations on platforms like TikTok, demonstrating a fascination with the aesthetics and functionality of a pre-smartphone era.
The DNP Photo Imaging study suggests that this shift in photographic habits is also linked to a desire for more unique and expressive images on social media. Younger users are seeking ways to differentiate their content from the ubiquitous smartphone photos that dominate online platforms. By using dedicated cameras, they can achieve different looks, textures, and artistic styles, creating images that stand out from the crowd.
DNP Photo Imaging, a manufacturer specializing in dye-sublimation printing technology and instant-dry photo printers, did not comment on any observed changes in attitudes towards photographic composition within the study. However, the company’s findings clearly point to a growing desire among young women to move beyond the convenience of smartphone photography and explore the creative possibilities offered by dedicated imaging devices.
The trend also speaks to a broader cultural shift in how people value and interact with photography. The emphasis on “strong memories or experiences” suggests a desire to capture moments in a more meaningful and deliberate way, rather than simply documenting them for social media. This may lead to a renewed appreciation for the art of photography and a greater emphasis on quality over quantity.
