YouTube Partners with SiriusXM to Enhance Audio Ads for Podcasts and More

YouTube has selected SiriusXM Media as its exclusive audio advertising representative in the United States, entrusting the company with the sale of audio ad inventory across YouTube’s podcast and music content.

The partnership, announced on April 22, 2026, makes SiriusXM Media—the advertising arm representing SiriusXM, Pandora, and its streaming and podcast networks—the sole entity authorized to sell YouTube’s audio ad inventory in the U.S. Market.

This arrangement gives advertisers guaranteed access to YouTube’s audio-first audience at scale for the first time, supported by targeting and measurement capabilities aligned with YouTube’s broader advertising ecosystem.

Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale.

Scott Walker, SiriusXM’s Chief Advertising Revenue Officer

By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.

YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators. By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.

Romana Pawar, Senior Director of Product, YouTube Ads

SiriusXM Media will begin offering guaranteed impressions on YouTube’s audio inventory starting in the fall of 2026, marking a shift toward a more predictable and premium buying experience for advertisers seeking to reach users during commutes, work hours, and other audio-focused moments.

According to a study from SiriusXM and Edison Research, more than 212 million monthly listeners in the United States engage with YouTube and YouTube Music in audio-first environments, providing brands with expanded scale and frequency beyond traditional streaming and podcast investments.

The collaboration connects the largest ad-supported audio ecosystem in North America with one of the world’s most expansive platforms for music, podcasts, and creator-driven content, allowing advertisers to access YouTube’s massive audience through a unified audio advertising platform.