Zendaya Launches New On Collection With Law Roach and Spike Jonze

Zendaya and her longtime stylist and creative director Law Roach have expanded their partnership with Swiss sportswear brand On, transitioning from a previous footwear collaboration to their first full head-to-toe apparel collection.

The new lineup, which includes elevated sports and loungewear, is scheduled to officially launch on the On website on April 16, 2026.

Collection Details and Design

The collaboration marks the first time the duo has designed a complete clothing collection together. The release features a variety of versatile pieces intended to be easy to wear across different moments, including:

• Ribbed tank tops
• Parachute pants
• A new running shoe called the Cloudnova Moon

This release follows a previous collaboration between Zendaya, Roach, and On in 2025, during which they co-designed the Cloudtilt Moon sneaker as part of the Be Every You campaign. That earlier project moved Zendaya beyond the role of brand ambassador and directly into product design.

Regarding the vision for the new essentials, Zendaya stated that the goal was to create styles that make people feel confident and effortless.

Campaign and Visual Direction

To promote the collection, Zendaya stars in a three-minute campaign video written and directed by Spike Jonze. The video utilizes surrealist visuals and an illusion of proportions to reflect the concept of multiplicity.

The footage begins with Zendaya in a stark white room, followed by a contemporary dance routine performed by a group of dancers wearing matching white On sets. The video employs visual effects where hands reach through the screen to interact with miniature versions of Zendaya and the dancers.

Law Roach also appears in the campaign, depicted as he styles Zendaya into various ensembles from the new collection. Zendaya noted that working with Jonze brought a whole new dimension to the vision of the project.

Industry Context and Upcoming Projects

The collaboration with On comes during a period of significant professional activity for Zendaya. She is slated to appear in the A24 production The Drama alongside Robert Pattinson.

the third season of the series Euphoria is scheduled for release on Friday, April 11, 2026.

The partnership with Law Roach remains a central element of Zendaya’s high-concept branding. This collection represents one of the most tangible fashion outputs for the pair since Roach’s announcement of semi-retirement in 2025.