Zhujian Stock Plummets: Chairman Admits Losses, No New Brands
Okay, here’s a summary of the news snippets provided, focusing on the key data about Zhujian (竹簡) and its current situation:
* Significant Stock Price Drop & Losses: Zhujian’s stock price has plummeted from 170 yuan to 30 yuan. Chairman Lin Kaijie has acknowledged the company has suffered “heavy losses” and made “many detours.” He stated they will no longer create their own brands.
* Shift to Agency Model: Zhujian is shifting its strategy to focus on being an agent for overseas brands. They’ve already secured their first overseas agency.
* Internal Rectification: The company plans an internal restructuring next year, centering around its core brands.
* New Restaurant Venture: Zhujian, through its Chikama brand, is introducing the Korean brand “Central Korean Pot Restaurant” to the market, specializing in beef intestine hot pot.
In essence, Zhujian is undergoing a major strategic shift due to financial difficulties. They are moving away from developing their own brands and towards becoming a distributor/agent for established international brands, while also streamlining their internal operations.