Zigzag Self-Medication Trend
- The online market for inner beauty products is experiencing significant growth among consumers in their 20s, 30s, and 40s.
- The trend of self-medication, where individuals proactively select and purchase health-related products, is gaining traction.
- As the online health functional food market expands, more consumers are seeking inner beauty products tailored to their specific needs.
Online Inner Beauty Market Booms Among 20- to 40-year-Olds
The online market for inner beauty products is experiencing significant growth among consumers in their 20s, 30s, and 40s. on Kakao Style’s zigzag
platform, transactions for these products have increased dramatically.
The trend of self-medication,
where individuals proactively select and purchase health-related products, is gaining traction. Data from the Korea Health Functional food Association indicates a broadening consumer base, with younger adults increasingly purchasing health supplements online. Approximately 70% of all health functional food purchases were made online last year.
As the online health functional food market expands, more consumers are seeking inner beauty products tailored to their specific needs.
Surge in Searches and Sales
In March, search volume for inner beauty
on the zigzag
platform increased more than 1700% compared to the same period the previous year. Product transactions related to the keyword jumped more than 2000%.
Specifically, searches for protein bars
and protein shakes,
popular dietary management items, rose 140% and 697%, respectively. Transactions for these items increased 2724% and 206%.
Search volume and transaction amounts for protein also saw significant gains, increasing 752% and 98%, respectively.
Trending Products
Asabi,
a product marketed for weight loss and diabetes enhancement,has become a popular inner beauty item. Search volume for Asabi
increased more than 1000% compared to the previous year, with transactions up more than 8300%.
Dietary fiber,used to alleviate constipation,saw increases of 110% in search volume and 696% in transactions. Vitamin
and lactic acid bacteria
products,known for their benefits to skin and overall health,more than doubled in both search volume (102% and 147%,respectively) and transactions.
Store Growth
Stores selling inner beauty products are also experiencing rapid growth. Transactions for Protty One
and Benov,
which offer dietary management products like protein shakes, increased 7389% and 101%, respectively, compared to each brand’s previous monthly performance.
During the same period,transactions for dating,
which sells ingredients like assa and pineapple,and Deep 3 Days,
which offers various weight management products,increased 904% and 267%,respectively.
The Booming Inner Beauty Market: A Guide for Consumers
The online market for inner beauty products is experiencing significant growth, especially among consumers in their 20s, 30s, and 40s. This Q&A-style article will explore the trends, products, and market dynamics driving this growth, providing valuable insights for consumers interested in inner beauty.
What is the Inner Beauty Market, and Why is it Growing?
The inner beauty market focuses on products that promote health and wellness from within, frequently enough in the form of supplements, vitamins, and specialized food items. This market is rapidly expanding, primarily due to the increasing interest in self-medication
– where individuals proactively seek out health-related products to address their specific needs.
data indicates a broadening consumer base, with younger adults increasingly purchasing health supplements online. Approximately 70% of all health functional food purchases were made online last year. Online platforms make it easy for consumers to find inner beauty items that align with their lifestyles.
Wich Demographic is Driving this Trend?
The main demographic driving the growth of the inner beauty market is consumers aged 20 to 40 years old. These individuals are actively seeking out health functional foods and supplements to improve their overall well-being.
What are the Key Trends in the Inner Beauty Market?
The online inner beauty market is experiencing a significant surge in interest and sales. Search volume for “inner beauty” itself has increased, and there are notable increases in the popularity of specific product categories.
- Dramatic Growth: The search volume and transaction amounts have increased substantially in recent times. Such as, on the “zigzag” platform, search volume for “inner beauty” increased more than 1700% compared to the same period the previous year, and product transactions related to the keyword jumped more than 2000%.
- Increased Demand for Protein & Dietary aids: There is a growing interest in dietary management items, such as protein bars and protein shakes. Demand for items such as “Asabi,” dietary fibers, vitamins, and lactic acid bacteria also saw significant increases.
What are Some Popular Inner Beauty Products?
Several products are gaining traction in the inner beauty market, catering to various health and wellness needs. The demand for these products has surged, reflecting evolving consumer preferences. Here are a few examples:
- Asabi: Marketed for weight loss and diabetes enhancement, search volume increased more than 1000% and transactions increased more than 8300%.
- Dietary Fiber: Designed to alleviate constipation, saw increases of 110% in search volume and 696% in transactions.
- Vitamins and Lactic Acid Bacteria: Known for skin and health benefits,more than doubled in both search volume (102% and 147% respectively) and transactions.
Which Brands and Stores are Thriving in this Market?
Stores that offer dietary management products, are experiencing rapid growth. Transactions demonstrate the increasing consumer interest in these brands and their products:
- Protty One and Benov: Focused on dietary management products, such as protein shakes, witnessed a combined increase of 7389% and 101%, respectively, in transactions.
- Dating and Deep 3 Days: Offer weight management products, increasing 904% and 267%, respectively
Comparative Trend Analysis
The following table provides a snapshot of the growth in search volume and transactions for key inner beauty products:
| Product Category | Search Volume Increase | Transaction Increase |
|---|---|---|
| Inner Beauty | over 1700% | Over 2000% |
| Protein Bars | 140% | 2724% |
| Protein Shakes | 697% | 206% |
| Protein | 752% | 98% |
| Asabi | Over 1000% | Over 8300% |
| Dietary Fiber | 110% | 696% |
| Vitamins | 102% | Increased |
| Lactic Acid bacteria | 147% | Increased |