Bread is what people wait in long lines to buy. To be precise, you want the sticker inside the bread. This bread, which was very popular when I was in elementary school, came out again 16 years after it was discontinued, and it is so popular that I can’t sell it because I don’t have it again. A close-up camera followed the hearts of those who fell in love.
Correspondent Lee Hee-ryeong.
[기자]
It is said that ‘Pokemon Bread’ is so popular these days that it is difficult to find. Let’s take a look at how difficult it is.
[(혹시 포켓몬 빵 있나요?) 아뇨. (없어요?) 네, 거의 들어오자마자 다 나가요.]
[저도 아침에 출근하면 한 번도 본 적이 없어요.]
Every convenience store I go to returns the answer ‘no’.
I visited it at night. Two people are already here.
About 30 minutes later, the item arrives. However, only one piece of bread came in.
We succeeded in saving only the first customer who was standing there.
[권오성/서울 황학동 : 운때가 좋아서 잘된 것 같아요. (뭐가 나오길 기대하세요?) 개인적으로 좋아하는 건 망나뇽?]
[박소망/서울 신공덕동 : 좀 허무했어요. 내 앞에서 놓쳐서…]
Even after they are sold out, customers come in.
[조민지/서울 공덕동 : 혹시나 하는 마음에 한 번 들어와 봤어요. (매력이 뭘까요?) (스티커가) 뭐가 나올지 궁금하기도 하고.]
Another convenience store also has customers waiting.
[박재훈/서울 연남동 : (혹시 오늘 처음 기다려보시는 걸까요?) 아니요, 오늘 처음은 아니고 종종. (오늘 목표는?) 하나라도 사가기.]
Logistics box coming soon,
[(하나 들어온 거죠?) 네.]
There is only one Pokemon bread here too, but as soon as you pay, it starts running quickly.
[박재훈/서울 연남동 : (뛰셔야 해요?) 여기가 손님이 더 많아서.]
You will follow the truck to the next convenience store.
[(기다리는 분 있어요?) 없어요.]
I got one more.
[박재훈/서울 연남동 : 큰 기대 안 하고 나왔는데 살 수 있어서 너무 기쁘죠. 지금 20개 정도 모았고 (스티커가) 159종이라고 하니까. 다 모을 때까지, 해볼 때까지 해보고.]
It is in front of a mart in Seoul. Doors open at 10am, and we have about an hour left.
But even now, many people are already lining up.
[(어떤 일로 줄 일찍부터 서 있는지 물어볼 수 있을까요?) 포켓몬 빵 사려고요.]
The line gets longer and longer.
[임우협/서울 가양동 : (언제부터 줄 섰어요?) 8시요. 직원분이 그쯤 나와야지 안정적으로 얻을 수 있다 해서.]
At half past nine, the door opens.
There is a long line to buy bread like this all the way into the store.
But in front of you, what are you giving away? I’ll go too.
[(혹시 번호표 나눠주시는 건가요?) 네, 번호표 있어야지만 구매 가능하세요.]
[이설자/서울 등촌동 : 손주가 다섯이니까 한 이틀 오면 될 것 같아서.]
The guests carefully select three each.
[((포켓몬 빵이) 초코롤밖에 없네?) 네.]
A father and two children take the last bread.
[최민영/서울 영등포동 : 딱 3개씩 살 수 있어서 너무 기분이 좋아요.]
All over 100 Pokémon Bread were sold out in 5 minutes.
A product that was very popular among elementary school students is being re-released after 16 years, and it is attracting attention from consumers who have grown up.
[이실아/서울 등촌동 : 그땐 어려서 (포켓몬 빵을) 잘 못 샀잖아요. 그런데 지금은 구매력도 있고.]
[이승준/서울 대방동 : 약간 힐링 취미인 것 같아요.]
Some are drenched in nostalgia from childhood, others out of curiosity.
Even today (the 21st), many people are looking for the joy of this little bread.
Close-up camera Lee Hee-ryeong.
(VJ: Kim Dae-hyun / Intern Reporter: Nam Gung-hwi)
